Search Results - "Bhattarai, Ashok"
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Constructive Resistance in the Frontlines: How Frontline Employees’ Resistance to Customer Incivility Affects Customer Observers
Published in Journal of service research : JSR (01-11-2023)“…Frontline employees (FLEs) often face customer incivility—rude or demeaning remarks, verbal aggression, or hostile gestures. Although incivility from customers…”
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Machine learning classifies predictive kinematic features in a mouse model of neurodegeneration
Published in Scientific reports (17-02-2021)“…Motor deficits are observed in Alzheimer’s disease (AD) prior to the appearance of cognitive symptoms. To investigate the role of amyloid proteins in gait…”
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Exploration of indigenous Trichoderma species for their use as biofertilizers, optimization of growth conditions and cultivation on cheap substrates
Published in Novel research in microbiology journal (01-08-2020)“…Members of the genus Trichoderma have substantially improved the agricultural economy through inhibiting the phytopathogens, assimilating nutrients and…”
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The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification
Published in Cuadernos de gestión (01-01-2023)“…Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there…”
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Stable Prices in B2B Relationships: How Resellers React to Longer-Term Pricing Policy from Distributors?
Published 01-01-2022“…This dissertation examines whether and when longer-term pricing policies in B2B relationships can result in higher profits for selling firms (distributors) who…”
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Dissertation -
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Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
Published in European journal of marketing (24-05-2022)“…Purpose The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion,…”
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Journal Article -
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Enhancing consumer online reviews: the role of moral identity
Published in Journal of research in interactive marketing (25-01-2023)“…PurposeThis research aims to provide a theory-based means for firms to improve customers' likelihood to provide reviews and elicit reviews that are more…”
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Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Published in The Journal of business & industrial marketing (22-01-2023)“…Purpose Drawing on the organizational buying decision-making framework, the purpose of this study is to investigate how sales orientation (SOCO) affects…”
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Machine learning classifies predictive kinematic features in a mouse model of neurodegeneration
Published in The FASEB journal (01-05-2021)“…Motor deficits are observed in Alzheimer's disease (AD) prior to the appearance of cognitive symptoms. To investigate the role of amyloid proteins in gait…”
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Journal Article -
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Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
Published in Journal of research in interactive marketing (07-03-2024)“…PurposeThis study examines the use of dark humor in brand-to-brand communications on social media and its impact on consumers' brand perceptions. In…”
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Journal Article -
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The dark side of surge pricing and the mitigating role of information disclosure
Published in Journal of global scholars of marketing science (02-10-2023)“…This research paper investigates the impact of surge pricing, a dynamic pricing strategy that adjusts prices based on real-time demand and supply, on…”
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Journal Article