Search Results - "Berger, Paul D."

How many suppliers are best? A decision-analysis approach by Berger, Paul D., Gerstenfeld, Arthur, Zeng, Amy Z.

“…As more supply chains are becoming dependent upon suppliers, an interruption of supply networks can obstruct the functionality of the entire supply chain. The…”
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Customer lifetime value: Marketing models and applications by Berger, Paul D., Nasr, Nada I.

“…Customer lifetime value has been a mainstay concept in direct response marketing for many years, and has been increasingly considered in the field of general…”
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Investigating consumers’ online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers by Rahnamaee, Arash, Berger, Paul D

“…The increasing prevalence of e-commerce in the consumer context raises the issue of the difference in consumer perception and behavior considering single-brand…”
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Evaluating a model for cost-effective data quality management in a real-world CRM setting by Even, Adir, Shankaranarayanan, G., Berger, Paul D.

“…Managing data resources at high quality is usually viewed as axiomatic. However, we suggest that, since the process of improving data quality should attempt to…”
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One man’s path to marketing analytics by Berger, Paul D

“…This article presents my educational and career paths on the way to being a ‘Marketing Analytics Person’. It also notes several ‘Core Lessons’ that I believe…”
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The effect of ethnicity and acculturation on African-American food purchases by Kelvyn A. Moore, Bruce D. Weinberg, Paul D. Berger

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From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research by Berger, Paul D., Eechambadi, Naras, George, Morris, Lehmann, Donald R., Rizley, Ross, Venkatesan, Rajkumar

“…The authors propose a chain of effects framework for understanding how customer lifetime value (CLV) affects shareholder value (SHV). In the chain of effects…”
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Perspectives on Big Data by Weinberg, Bruce D, Davis, Lenita, Berger, Paul D

“…There is much hype associated with the term ‘Big Data’ (BD), and much opportunity in the data that are associated with that term, along with the tools and…”
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Economics-Driven Data Management: An Application to the Design of Tabular Data Sets by Even, A., Shankaranarayanan, G., Berger, P.D.

“…Organizational data repositories are recognized as critical resources for supporting a large variety of decision tasks and for enhancing business capabilities…”
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Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management by Berger, Paul D., Bolton, Ruth N., Bowman, Douglas, Briggs, Elten, Kumar, V., Parasuraman, A., Terry, Creed

“…This article develops a framework for assessing how marketing actions affect customers’lifetime value to the firm. The framework is organized around four…”
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A decision-analysis approach to optimize marketing information-system configurations under uncertainty by Shankaranarayanan, Ganesan, Even, Adir, Berger, Paul D

“…Information systems aid managers in their marketing decision making as they enable marketers to understand their customers better and come up with effective…”
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Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration by Even, Adir, Shankaranarayanan, G., Berger, Paul D.

“…A large majority of work in database marketing deals with what to do with data when it is available. This paper focuses on an aspect of data that has not been…”
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Optimizing time-limited price promotions by Hanna, Richard C., Swain, Scott D., Berger, Paul D.

“…Prior research involving promotional response models has largely overlooked the impact of time limits on customer response. We address this issue by developing…”
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The allocation of promotion budget to maximize customer equity by Berger, Paul D., Bechwati, Nada Nasr

“…Since the early 1980s, the concept of relationship marketing has gained increased acceptance in the field of general marketing, and particularly that of direct…”
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The role of channel quality in customer equity management by Dong, Weimin, Swain, Scott D., Berger, Paul D.

“…Maximization of customer equity is a core objective of customer–company relationship management. We present an extended model of customer equity for…”
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Leveraging affiliations by marketing to and through associations by Roy, Abhijit, Berger, Paul D.

“…Associations offer a wide range of benefits to their members and thus offer a rich source for understanding relationship marketing practices. Yet, the…”
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New anionic alkylaryl surfactants based on olefin sulfonic acids by Berger, Paul D., Lee, Christie H.

“…A new family of anionic surfactants has been produced by the simultaneous sulfonation and alkylation of aromatic compounds using olefin sulfonic acid(s). This…”
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The customer equity implications of using incentives in acquisition channels: A nonprofit application by Swain, Scott D, Berger, Paul D, Weinberg, Bruce D

“…A core objective of customer–company relationship management is the allocation of marketing resources across customer acquisition and retention so as to…”
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Modelling Cooperative Advertising Decisions in Franchising by Dant, Rajiv P., Berger, Paul D.

“…Advertising fee decisions in franchise systems are a frequent source of conflict between franchisors and franchisees. Such disagreements persist because the…”
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A Comparison of Capital Structure Determinants: The United States and The Republic of Korea by Kim, Hanjoon, Berger, Paul D

“…This paper investigates the determinants of the capital structure of large corporations headquartered in the United States and Korea. We consider five…”
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