Search Results - "Berger, Jonah"

Word of mouth and interpersonal communication: A review and directions for future research by Berger, Jonah

“…People often share opinions and information with their social ties, and word of mouth has an important impact on consumer behavior. But what drives…”
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How Concrete Language Shapes Customer Satisfaction by Packard, Grant, Berger, Jonah

“…Abstract Consumers are often frustrated by customer service. But could a simple shift in language help improve customer satisfaction? We suggest that…”
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Broadcasting and Narrowcasting: How Audience Size Affects What People Share by BARASCH, ALIXANDRA, BERGER, JONAH

“…Does the number of people with whom someone communicates influence what he or she discusses and shares? Six studies demonstrate that compared with…”
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Communication Channels and Word of Mouth: How the Medium Shapes the Message by Berger, Jonah, Iyengar, Raghuram

“…Consumers share word of mouth face to face, over social media, and through a host of other communication channels. But do these channels affect what people…”
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What Makes Online Content Viral? by BERGER, JONAH, MILKMAN, KATHERINE L.

“…Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to…”
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Subtle Signals of Inconspicuous Consumption by Berger, Jonah, Ward, Morgan

“…While theories of signaling and conspicuous consumption suggest that more explicit markers facilitate communication, this article examines the utility of…”
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Where Consumers Diverge from Others: Identity Signaling and Product Domains by Berger, Jonah, Heath, Chip

“…We propose that consumers often make choices that diverge from those of others to ensure that they effectively communicate desired identities. Consistent with…”
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Uniting the Tribes: Using Text for Marketing Insight by Berger, Jonah, Humphreys, Ashlee, Ludwig, Stephan, Moe, Wendy W., Netzer, Oded, Schweidel, David A.

“…Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other…”
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What Drives Immediate and Ongoing Word of Mouth? by BERGER, JONAH, SCHWARTZ, ERIC M.

“…Word of mouth (WOM) affects diffusion and sales, but why are certain products talked about more than others, both right after consumers first experience them…”
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Beyond Viral: Interpersonal Communication in the Internet Age by Berger, Jonah

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science of sharing and the sharing of science by Milkman, Katherine L., Berger, Jonah

“…Why do members of the public share some scientific findings and not others? What can scientists do to increase the chances that their findings will be shared…”
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Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors by Berger, Jonah, Rand, Lindsay

“…This research examines how identity‐based interventions can improve consumer health. Results of laboratory and field experiments reveal that associating risky…”
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Catalyzing social change: Does concentration encourage action? by Berger, Jonah, Jackson, Joshua Conrad, Kolsarici, Ceren

“…Countless social problems demand solutions, from climate change and gun control to poverty and systemic racism. But while some of these problems inspire action…”
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Catalyzing social change: Does concentration encourage action? by Jonah Berger, Joshua Conrad Jackson, Ceren Kolsarici

“…Countless social problems demand solutions, from climate change and gun control to poverty and systemic racism. But while some of these problems inspire action…”
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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales by Berger, Jonah, Sorensen, Alan T., Rasmussen, Scott J.

“…Can negative information about a product increase sales, and if so, when? Although popular wisdom suggests that "any publicity is good publicity," prior…”
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Variety, Vice, and Virtue: How Assortment Size Influences Option Choice by Sela, Aner, Berger, Jonah, Liu, Wendy

“…Assortment size has been shown to influence whether consumers make a choice, but could it also influence what they choose? Five studies demonstrate that…”
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The Influence of Product Variety on Brand Perception and Choice by Berger, Jonah, Draganska, Michaela, Simonson, Itamar

“…We propose that the variety a brand offers often serves as a quality cue and thus influences which brand consumers choose. Specifically, brands that offer a…”
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How adoption speed affects the abandonment of cultural tastes by Berger, Jonah, Le Mens, Gaël

“…Products, styles, and social movements often catch on and become popular, but little is known about why such identity-relevant cultural tastes and practices…”
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Contextual priming: Where people vote affects how they vote by Berger, Jonah, Meredith, Marc, Wheeler, S. Christian

“…American voters are assigned to vote at a particular polling location (e.g., a church, school, etc.). We show these assigned polling locations can influence…”
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Visual Influence and Social Groups by MCSHANE, BLAKELEY B., BRADLOW, ERIC T., BERGER, JONAH

“…New car purchases are among the largest and most expensive purchases consumers ever make. While functional and economic concerns are important, the authors…”
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