Search Results - "Bercik, Jakub"

Innovative approaches to examining consumer preferences when choosing wines by HORSKA, Elena, BERCIK, Jakub, KRASNODEBSKI, Andrzej, MATYSIK-PEJAS, Renata, BAKAYOVA, Hana

“…Consumer neuro-science is a new field in marketing, which aims to predict the consumer behaviour and to obtain information about feelings and preferences based…”
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The impact of parameters of store illumination on food shopper response by Berčík, Jakub, Horská, Elena, Wang, Regina W.Y., Chen, Ying-Chun

“…Customer behavior in sales areas is strongly influenced by the perception of surroundings and feelings of well-being. By using dynamic retail solutions of…”
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Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways by Berčík, Jakub, Paluchová, Johana, Neomániová, Katarína

“…The appearance of food provides certain expectations regarding the harmonization of taste, delicacy, and overall quality, which subsequently affects not only…”
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The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market by Berčík, Jakub, Gálová, Jana, Vietoris, Vladimír, Paluchová, Johana

“…Technologies that affect humans through autonomous physiological functions are nothing remotely new. A lot of research, observations and studies around the…”
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Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume by Berčík, Jakub, Neomániová, Katarína, Mušinská, Kristína, Pšurný, Michal

“…The point of purchase is considered to be one of the few communication channels that is not yet saturated, and it has a relatively large potential for the…”
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Neuromarketing and the decision-making process of the generation Y wine consumers in the Slovak Republic by Němcová, Jana, Berčí­k, Jakub

“…In recent years, interest in scholarly research on buying behaviour of Generation Y has grown. However, studies are mainly realized abroad and many of them…”
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Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services by Berčík, Jakub, Neomániová, Katarína, Mravcová, Anna, Gálová, Jana

“…In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing…”
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Aroma marketing as a tool to increase turnover in a chosen business entity by Berčí­k, Jakub, Virágh, Roderik, Kádeková, Zdenka, Duchoňová, Tatiana

“…The paper deals with the evaluation of the effectiveness of the application of aroma marketing describing a few possibilities of using aromatization in…”
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Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food by Berčík, Jakub, Neomániová, Katarína, Gálová, Jana, Mravcová, Anna

“…Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging…”
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The aromachology and possibilities of its application in a selected business entity by Berčík, Jakub, Virágh, Roderik, Kádeková, Zdenka, Budovcová, Martina

“…Aromachology studies the influence of odours on human behaviour and examines the relationship between feelings and emotions. The submitted paper deals with…”
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets by Berčík, Jakub, Mravcová, Anna, Sendra Nadal, Esther, López Lluch, David Bernardo, Farkaš, Andrea

“…Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the…”
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The use of consumer neuroscience in aroma marketing of a service company by Berčí­k, Jakub, Mravcová, Anna, Gálová, Jana, Mikláš, Martin

“…In today's highly competitive era, it is becoming increasingly difficult for businesses to attract and keep customers. Modern marketing strategies focused on…”
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The Use of Eye-Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation by Neomániová, Katarína, Berčík, Jakub, Pavelka, Anka

“…Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer…”
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The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores by Nagyová, Ľudmila, Berčí­k, Jakub, Horská, Elena

“…Over the last few years, topics of displaying, presentation, lighting, energy saving and issues related to the environment while selling the fresh food…”
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Placing of aroma compounds by food sales promotion in chosen services business by Berčí­k, Jakub, Palúchová, Johana, Vietoris, Vladimir, Horská, Elena

“…There are several ways to get higher sale involving human senses too. One of the options is a security of stimulating atmosphere of sale/ business environment…”
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Influence of aromatization on the perception of work environment and job satisfaction by Čarnogurský, Karol, Madzík, Peter, Diacikova, Anna, Bercik, Jakub

“…PurposeThe aim of this paper is to examine how indoor aromatization affects the expressed and unexpressed satisfaction with the work environment in the…”
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The Influence of Light on Consumer Behavior at the Food Market by Horska, Elena, Bercik, Jakub

“…The article deals with a comprehensive, interdisciplinary examination of the effect of lighting on the purchasing decisions of consumers and the perception of…”
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Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots by Neomániová, Katarína, Berčík, Jakub, Horská, Elena

“…In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new…”
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Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic by Jakub Berčík, Elena Horská

“…Music is an inherent element of visual merchandising tools. It can affect not only the amount of time spent on shopping, but also the overall satisfaction of…”
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Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision by Jakub Berčík, Elena Horská, Johana Paluchová, Katarina Neomaniova

“…In this article we evaluate three chosen restaurants in Nitra city from the perspective of visual proposal of chosen communication tool, which can be effective…”
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