Search Results - "Behe, Bridget K."

The effect of involvement on visual attention and product choice by Behe, Bridget K., Bae, Mikyeung, Huddleston, Patricia T., Sage, Lynnell

“…Our study examined the effect of consumers' level of involvement on visual attention to product, information sign and price sign guided by the Elaboration…”
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Leveraging Controlled-Environment Agriculture to Increase Key Basil Terpenoid and Phenylpropanoid Concentrations: The Effects of Radiation Intensity and CO2 Concentration on Consumer Preference by Walters, Kellie J., Lopez, Roberto G., Behe, Bridget K.

“…Altering the radiation intensity in controlled environments can influence volatile organic compound (VOC) biosynthetic pathways, including those of terpenoids…”
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Seeking attention: an eye tracking study of in-store merchandise displays by Huddleston, Patricia, Behe, Bridget K, Minahan, Stella, Fernandez, R. Thomas

“…Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on…”
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Seeing through the forest: The gaze path to purchase by Behe, Bridget K, Huddleston, Patricia T, Childs, Kevin L, Chen, Jiaoping, Muraro, Iago S

“…Eye tracking studies have analyzed the relationship between visual attention to point of purchase marketing elements (price, signage, etc.) and purchase…”
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Benefit Information’s Impact on Ornamental Plant Value by Rihn, Alicia L., Knuth, Melinda J., Behe, Bridget K., Hall, Charles R.

“…Ornamental plants provide many benefits to humans, including those that affect emotional/mental health, physiological health, social interactions, and…”
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Recycled or reclaimed? The effect of terminology on water reuse perceptions by McClaran, Nikki, Behe, Bridget K., Huddleston, Patricia, Fernandez, R. Thomas

“…Successful water recycling initiatives depend on public acceptance. In this study, we compared risk percpetions of water labeled as recycled or reclaimed.We…”
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Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online by Neumann, Dominik, Huddleston, Patricia T, Behe, Bridget K

“…Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later…”
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Historical, Current, and Future Perspectives for Controlled Environment Hydroponic Food Crop Production in the United States by Walters, Kellie J., Behe, Bridget K., Currey, Christopher J., Lopez, Roberto G.

“…Controlled environment (CE) food crop production has existed in the United States for many years, but recent improvements in technology and increasing…”
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Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending by Rihn, Alicia L., Behe, Bridget K., Knuth, Melinda, Huddleston, Patricial

“…Online sales of plants are relatively new compared with other products. An online survey was used to measure online and in-store plant/flower spending from…”
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Unwrapping the Native Plant Black Box: Consumer Perceptions and Segments for Target Marketing Strategies by Rihn, Alicia L., Torres, Ariana, Behe, Bridget K., Barton, Sue

“…The increasing demand for sustainable products has helped spur demand for native plants. This study used an online survey of 2066 US consumers, a factor…”
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Characterizing the U.S. Melon Market by Torres, Ariana, Langenhoven, Petrus, Behe, Bridget K.

“…The domestic market for melons, Cucumis melo L., has not been well characterized. The 2011 cantaloupe-related foodborne illness outbreak reduced melon…”
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Effects of Benefits Messaging on Consumer Purchasing of Plants by Knuth, Melinda J., Behe, Bridget K., Rihn, Alicia, Hall, Charles R.

“…An online survey of plant purchasers was conducted to ascertain the influence of plant benefits messaging on consumer behavior. Three plant attributes,…”
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Perceptions and Socioeconomic Status Influence Purchases of Native Plants by Torres, Ariana P., Rihn, Alicia L., Barton, Susan S., Behe, Bridget K.

“…Plants native to the United States, defined as those being present before European settlement, have aesthetic and environmental benefits. In 2018, only 10% of…”
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Consumer Purchase Likelihood of Landscape Management Pest Scouting Program by Jeffers, Andrew H., Behe, Bridget K., Vassalos, Michael, Bridges, William C., White, Sarah A.

“…The US landscape industry consists of 632,000 businesses with >1 million persons employed in 2022. The most common service that landscape service providers…”
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The Effect of Hedonic Presentation on Consumers' Willingness to Pay and Purchase Intention for Minimally Branded Products Online by Yang, Jing, Mundel, Juan, Huddleston, Patricia T., Behe, Bridget K.

“…When evaluating products, consumers rely on cues to infer characteristics such as perceived value and quality. The availability of intrinsic and extrinsic cues…”
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Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the U.S. Green Industry by Torres, Ariana P., Rihn, Alicia L., Barton, Susan S., Behe, Bridget K., Khachatryan, Hayk

“…Online advertising is becoming a mainstay business practice to reach firms’ customer bases. Yet, the adoption and use of online advertising in the green…”
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Marketing Strategies Used by U.S. Landscape Services Firms by Rihn, Alicia L., Torres, Ariana, Barton, Susan S., Behe, Bridget K., Khachatryan, Hayk

“…The landscape service sector is an important part of the environmental horticulture industry. However, research addressing factors impacting its business and…”
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How much do plant guarantees reduce perceived risk? by Behe, Bridget K., Fry, Jessica E.

“…Consumers do perceive risk in purchase decisions and seek to reduce both uncertainty and probability of loss. Risk also varies across persons and purchasing…”
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What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment by Staples, Aaron, Behe, Bridget K., Huddleston, Patricia, Malone, Trey

“…Though choice overload has been extensively studied in packaged products, fewer studies have explored these phenomena in minimally packaged agribusiness…”
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Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers by Frank, Christopher A, Nelson, Robert G, Simonne, Eric H, Behe, Bridget K, Simonne, Amarat H

“…Most bell peppers ( Capsicum annuum L.) produced and consumed are green. However, yellow, red, orange, white, black, and purple bell peppers are also…”
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