Search Results - "Basfirinci, Cigdem"

A cross cultural investigation of airlines service quality through integration of Servqual and the Kano model by Basfirinci, Cigdem, Mitra, Amitava

“…This paper examines the service quality attributes of airlines with regard to their effect on customer satisfaction in a cross-cultural context. The…”
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The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers' Product Evaluation by Cilingir, Zuhal, Basfirinci, Cigdem

“…The purpose of this study is to explore whether, in which ways, and to what extent country-of-origin (COO) information affects the product-evaluation process…”
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Weighted Interpretive Structural Modeling for Supply Chain Risk Management: An Application to Logistics Service Providers in Turkey by Uk, Zuhal Cilingir, Basfirinci, Cigdem, Mitra, Amit

“…Background: The aim of this paper is to introduce weighted interpretive structural modeling approach to supply chain risk management efforts by presenting an…”
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A Study about Modern Turkish Consumption Culture by Basfirinci, Cigdem

“…Turkey experiences a rapid cultural change. Modern consumer culture that spreading as parallel to globalizing capitalism is not used identically on areas…”
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An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey by Baki, Birdogan, Sahin Basfirinci, Cigdem, Murat AR, Ilker, Cilingir, Zuhal

“…Purpose This paper seeks to provide new solutions to cargo companies’ service quality efforts by integrating different scientific methodologies…”
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TÜKETİCİ ARAŞTIRMALARINDA HASSAS KONULARIN ÖLÇÜMÜ: TÜKETİCİ ETİĞİNİN DOĞRUDAN VE DOLAYLI ÖLÇÜMÜNE YÖNELİK BİR ARAŞTIRMA by BASFİRİNCİ, Cigdem

“…Tüketici araştırmalarında hassas konulara ilişkin veri toplanırken son derece dikkatli davranmak gerekir. Çünkü tüketici hassasiyetinin yüksek olduğu konularda…”
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Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey by Pinar, Musa, Girard, Tulay, Basfirinci, Cigdem

“…Purpose In response to global competitive challenges, universities recently started developing better strategies for branding. Branding has been used as a…”
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An application of integrating SERVQUAL and Kano's model into QFD for logistics services by Baki, Birdogan, Sahin Basfirinci, Cigdem, Murat AR, Ilker, Cilingir, Zuhal

“…Purpose - This paper seeks to provide new solutions to cargo companies' service quality efforts by integrating different scientific methodologies.Design…”
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Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey by Basfirinci, Cigdem

“…Purpose – The purpose of this study was to explore whether and to what extent brand origin associations transfer to brand personality (BP) perceptions. Whether…”
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Examining the relationship between brand equity dimensions and university brand equity by Pinar, Musa, Girard, Tulay, Basfirinci, Cigdem

“…PurposeIn response to global competitive challenges, universities recently started developing better strategies for branding. Branding has been used as a…”
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Competitive Assessment of Quality Attributes of a Service Provider by Mitra, Amitava, Basfirinci, Cigdem

“…This paper presents a conceptual model for evaluation of the performance of a chosen company with respect to its current benchmark organization to decide on…”
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TOPLUMSAL CİNSİYETİN İNŞASINDA ÜRÜNDEKİ GÖRSEL İLETİŞİM ÖĞELERİNİN ROLÜ: TÜKETİCİ DAVRANIŞLARINA YÖNELİK BİR ARAŞTIRMA by Koç, Nazlı, Basfirinci, Cigdem

“…Cinsiyet, günümüzde pazar bölümlendirmesinde yaygın kullanılan bir kriterdir. Ürün kategorilerinde yapılan cinsiyete dayalı pazar bölümlendirmenin temelinde,…”
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Does Country of Origin Matter for Chocolate? Ethnocentrism, Involvement, and Perceived Risk for Turkish University Students by Basfirinci, Cigdem, Cilingir Uk, Zuhal

“…The goal of this study is to explore the importance of country of origin (COO), ethnocentrism, perceived risk, and product involvement on consumers' chocolate…”
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A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers by Ekebas-Turedi, Ceren, Cilingir Uk, Zuhal, Basfirinci, Cigdem, Pinar, Musa

“…This study aims to investigate (1) whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and (2)…”
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Implicit occupational gender stereotypes: a research among Turkish university students by Basfirinci, Cigdem, Cilingir Uk, Zuhal, Karaoglu, Sernur, Onbas, Kadriye

“…Purpose The purpose of this paper is to reveal implicit occupational gender stereotypes for 12 different occupations in Turkey. Design/methodology/approach…”
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Okul Öncesi Çocuklarda Reklâmın Satın Alma Davranışı Üzerindeki Etkileri by KARAOĞLU, Sernur, BASFİRİNCİ, Cigdem

“…Çocuk pazarı, fiyat duyarlılığı düşük ve kârlılığı yüksek bir pazar olarak tüm dünyada büyüme eğilimindedir. Dahası, günümüzde hayatın her alanına nüfuz eden…”
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Türkiye'deki İndirim Marketlerinin Marka İmajlarının Sosyal Ağ Analizi Yöntemiyle İncelenmesi: A101, BİM ve ŞOK Örneği by BASFİRİNCİ, Cigdem, ÇİLİNGİR ÜK, Zuhal, GÜLTEKİN, Yaşar

“…İndirim Marketleri, uyguladıkları maliyet düşürücü taktik ve stratejilerle tüketiciye düşük fiyat seviyesinde satış yapmayı amaçlayan marketlerdir. Ülkemizde…”
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Gender-based food stereotypes among Turkish university students by Basfirinci, Cigdem, Cilingir Uk, Zuhal

“…Purpose This study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices…”
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Farklı Sektörlerdeki Belirli Mesleklere İlişkin Toplumsal Cinsiyet Kalıp Yargıları: Doğrudan ve Dolaylı Ölçüm Yöntemlerine İlişkin Bir Araştırma by BULUT, Tayfun, BASFİRİNCİ, Cigdem

“…İşgücünün meslekler arasında cinsiyet açısından eşitsiz bir dağılıma sahip olması, mesleklere ilişkin toplumsal cinsiyet kalıp yargılarına dair tartışmaları…”
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Toplumsal Cinsiyetin Cocuk Reklamlari Araciligiyla Insasi: Turk Televizyonlarindaki Cocuk Reklamlarina Yonelik Bir Icerik Analizi/The Construction of Gender through Children's Advertisements: A Content Analysis of Children's Advertisements on Turkish TV Channels by Basfirinci, Çigdem, Altintas, Mustafa

“…Çocuklar iki yasindan itibaren toplumsal cinsiyet rollerini ögrenmeye baslamaktadirlar. Üstelik cinsiyetçi rollere iliskin kalip yargilar bir kez…”
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