Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions

Purpose À la carte restaurants have faced increasing challenges in meeting the needs and desires of new food consumers. The purpose of this paper is to propose and test a model for evaluating the consumers’ perceived quality of à la carte restaurants and to review the impact on their attitudes and b...

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Bibliographic Details
Published in:	Asia Pacific journal of marketing and logistics Vol. 32; no. 2; pp. 301 - 321
Main Authors:	Souki, Gustavo Quiroga, Antonialli, Luiz Marcelo, Barbosa, Álvaro Alexandre da Silveira, Oliveira, Alessandro Silva
Format:	Journal Article
Language:	English
Published:	Patrington Emerald Publishing Limited 14-01-2020 Emerald Group Publishing Limited
Subjects:	Bakeries Consumers Customer services Dictionaries Fast food Food quality Meals Physiology Prices Restaurants Self-actualization Structural equation modeling Brazil France Consumer satisfaction Gastronomy Food and beverage marketing Consumer behaviour Structural equation modelling (SEM)
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Summary:	Purpose À la carte restaurants have faced increasing challenges in meeting the needs and desires of new food consumers. The purpose of this paper is to propose and test a model for evaluating the consumers’ perceived quality of à la carte restaurants and to review the impact on their attitudes and behavioural intentions. Design/methodology/approach A survey was conducted with 508 university students in Brazil, and the data were analysed using structural equation modelling (SEM). Findings The results showed that global perceived quality (GPQ), which is a multidimensional construct with nine dimensions, directly impacted emotions, the satisfaction and perceived value by consumers. This satisfaction positively affected word-of-mouth (WOM) communication and the propensity for loyalty. Price did not have a statistically significant impact on customer satisfaction. Originality/value This paper, based on the structural model herein proposed and tested, is the most complete of all available articles in the literature about à la carte restaurants, as this study contemplates a greater number of perceived quality factors. In addition, both tangible and intangible perceived quality factors were included in this tested model, which goes beyond what is typically contemplated in other such. Moreover, none of the existing articles in the existing literature simultaneously observed the relationship between perceived quality, positive and negative emotions, price, perceived value, satisfaction, WOM communication and propensity to loyalty. Finally, the questionnaire developed in this study could be used both by academics in future studies and by restaurant managers.
ISSN:	1355-5855 1758-4248
DOI:	10.1108/APJML-11-2018-0491