Search Results - "Baltas, George"

Car sharing adoption intention in urban areas: What are the key sociodemographic drivers? by Prieto, Marc, Baltas, George, Stan, Valentina

“…•This paper investigates how sociodemographic factors explain adoption intention of car sharing systems.•The results reveal generation effect in adoption…”
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Relationship Value: Drivers and Outcomes in International Marketing Channels by Skarmeas, Dionysis, Zeriti, Athina, Baltas, George

“…Although collaborative business arrangements based on relationship marketing have become ubiquitous over the past decades, research studies of relationship…”
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The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach by Baltas, George, Argouslidis, Paraskevas C., Skarmeas, Dionysis

“…This paper is concerned with the use of multiple stores by supermarket customers. It relates the number of stores patronized to a set of customer factors under…”
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Econometric Models for Discrete Choice Analysis of Travel and Tourism Demand by Baltas, George

“…Discrete choice analysis is theory-driven and has proved valuable in empirical applications. It is an effective way to determine preferences and assess the…”
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An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice by Baltas, George, Saridakis, Charalampos

“…•We develop a disaggregate, compensatory car type choice model.•In total, the choice model considers 12 car type alternatives.•We collectively examine the…”
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New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective by Prieto, Marc, Stan, Valentina, Baltas, George

“…Carsharing services (CS) and ridesharing are gaining popularity worldwide through Peer-to-Peer (P2P) platforms, which appear to gradually complement or replace…”
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Does variety seeking vary between hedonic and utilitarian products? The role of attribute type by Baltas, George, Kokkinaki, Flora, Loukopoulou, Apostolia

“…The purpose of this paper is to consider attributes that stimulate variety seeking in hedonic and utilitarian product categories and examine the interaction of…”
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Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market by Saridakis, Charalampos, Baltas, George

“…Price-related consequences of the country-of-origin (COO) cue have been widely neglected in the literature. This paper applies hedonic price analysis to…”
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Web site characteristics and business performance: some evidence from international business-to-business organizations by Karayanni, Despina A, Baltas, George A

“…This paper addresses the effectiveness of Web site capabilities. It is intended to empirically determine the importance of site properties for Internet sales…”
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Shifting consumers into gear: car sharing services in urban areas by Prieto, Marc, Stan, Valentina, Baltas, George, Lawson, Stephanie

“…Purpose Recently, the sharing economy has attracted considerable attention. This emerging paradigm is driven by powerful technological forces and has the…”
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Motivation Recipes for Brand-Related Social Media Use: A Boolean-fsQCA Approach by Saridakis, Charalampos, Baltas, George, Oghazi, Pejvak, Hultman, Magnus

“…ABSTRACT Social media Web sites such as Facebook, Twitter, and Instagram provide various means for users to interact with others, by creating, sharing, and…”
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Motivation Recipes for Brand-Related Social Media Use: A BooleanfsQCA Approach by Saridakis, Charalampos, Baltas, George, Oghazi, Pejvak, Hultman, Magnus

“…Social media Web sites such as Facebook, Twitter, and Instagram provide various means for users to interact with others, by creating, sharing, and commenting…”
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Private labels and retail assortment planning: a differential evolution approach by Tsafarakis, Stelios, Saridakis, Charalampos, Matsatsinis, Nikolaos, Baltas, George

“…Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions…”
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Hybrid particle swarm optimization with mutation for optimizing industrial product lines: An application to a mixed solution space considering both discrete and continuous design variables by Tsafarakis, Stelios, Saridakis, Charalampos, Baltas, George, Matsatsinis, Nikolaos

“…This article presents an artificial intelligence-based solution to the problem of product line optimization. More specifically, we apply a new hybrid particle…”
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Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices by Prieto, Marc, Caemmerer, Barbara, Baltas, George

“…This paper investigates prospect theory implications in used goods markets. In particular, it develops a hedonic price model that addresses the price structure…”
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Hydroxyl-platelet-activating factor exists in blood of healthy volunteers and periodontal patients by Antonopoulou, Smaragdi, Tsoupras, Alexandros, Baltas, George, Kotsifaki, Helen, Mantzavinos, Zacharias, Demopoulos, Constantinos A

“…Periodontal diseases are localized chronic inflammatory conditions of the gingival and underlying bone and connective tissue. Platelet-activating factor (PAF),…”
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Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism by Saridakis, Charalampos, Tsafarakis, Stelios, Delias, Pavlos, Baltas, George, Matsatsinis, Nikolaos

“…•We implement a swarm intelligence mechanism to design optimal car lines.•We aim to optimize differentiation and commonality levels among models in the…”
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Consumer characteristics and demand for store brands by Baltas, George, Argouslidis, Paraskevas C

“…Purpose - Store brands represent an important part of the consumer goods market and a prominent research area. The purpose of this paper is to address a…”
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Evaluating the impact of network I/O on ultra-low delay packet switching by Baltas, George, Xylomenos, George

“…Low latency is a crucial requirement for demanding conferencing applications, such as Networked Music Performance (NMP), the collaboration of musicians in real…”
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Does ingredient advertising work? Some evidence on its impact by Giakoumaki, Christina, Avlonitis, George J, Baltas, George

“…Purpose The purpose of this study is to examine the effectiveness of ingredient advertising. Specifically, the authors consider the question as to whether…”
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