Search Results - "Baig, Farah"

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  1. 1

    Bricks or clicks? Marketing dilemmas at Dawlance by Naz Baig, Farah

    “…Hasan Jameel, chief marketing officer at Dawlance, faced a strategic dilemma during the Covid pandemic. Founded in 1980, Dawlance was the leading home…”
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    Journal Article
  2. 2

    Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth by Baig, Farah Naz, Siddiqui, Kamran

    “…To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an…”
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    Journal Article
  3. 3

    Claiming Space: Older Adult Students’ Lived Experience and Sense of Belonging on an Age-Friendly University Campus by Baig, Farah

    Published 01-01-2023
    “…The over 65 population will reach 77 million by 2034 in the United States—a mere eleven years from now (Vespa, 2018). Aging demographics in the United States…”
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    Dissertation
  4. 4

    DEVELOPING AN AGE-FRIENDLY ECOSYSTEM: A CASE STUDY FROM MINNESOTA’S MULTISECTOR BLUEPRINT ON AGING by Baig, Farah, Moone, Rajean, Graham, Carrie

    Published in Innovation in aging (21-12-2023)
    “…As age demographics continue to shift, age-friendly policy initiatives at the global, national, state, and local levels are rapidly evolving. These emerging…”
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    Journal Article
  5. 5

    FORMING AGING RESEARCH TEAMS THROUGH SPECIAL INTEREST GROUPS: THE GRADUATE STUDENT EXPERIENCE by Urbanski, Dana, Lakshminarayan, Kamakshi, Steele, Maritza, Baig, Farah, Rivera-Leon, Adrianna, Berning, Michelle, Gaugler, Joseph

    Published in Innovation in aging (21-12-2023)
    “…The study of aging is inherently interdisciplinary, requiring formation of collaborative research teams that span a variety of fields and disciplinary…”
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    Journal Article
  6. 6