Search Results - "Baig, Farah"
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Bricks or clicks? Marketing dilemmas at Dawlance
Published in Journal of information technology teaching cases (01-05-2024)“…Hasan Jameel, chief marketing officer at Dawlance, faced a strategic dilemma during the Covid pandemic. Founded in 1980, Dawlance was the leading home…”
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Journal Article -
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Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth
Published in JISR Management and Social Sciences & Economics (30-06-2012)“…To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an…”
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Journal Article -
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Claiming Space: Older Adult Students’ Lived Experience and Sense of Belonging on an Age-Friendly University Campus
Published 01-01-2023“…The over 65 population will reach 77 million by 2034 in the United States—a mere eleven years from now (Vespa, 2018). Aging demographics in the United States…”
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Dissertation -
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DEVELOPING AN AGE-FRIENDLY ECOSYSTEM: A CASE STUDY FROM MINNESOTA’S MULTISECTOR BLUEPRINT ON AGING
Published in Innovation in aging (21-12-2023)“…As age demographics continue to shift, age-friendly policy initiatives at the global, national, state, and local levels are rapidly evolving. These emerging…”
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Journal Article -
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FORMING AGING RESEARCH TEAMS THROUGH SPECIAL INTEREST GROUPS: THE GRADUATE STUDENT EXPERIENCE
Published in Innovation in aging (21-12-2023)“…The study of aging is inherently interdisciplinary, requiring formation of collaborative research teams that span a variety of fields and disciplinary…”
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Journal Article -
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Studies towards a concise synthesis of the duocarmycin sa subunit for antibody directed therapy
Published 01-01-2009Get full text
Dissertation