Search Results - "Badaruddin, Mohd Nizam A."
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Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?
Published in Telematics and informatics (01-07-2017)“…[Display omitted] •A PLS-ANN two-staged approach and a non-parametric PLS-MGA are employed.•Brand attachment is the most influential driver of continuance…”
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Journal Article -
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Transforming Malaysia's Economic Landscape: The Pivotal Role of the Internet of Things (IoT)
Published in 2023 IEEE 21st Student Conference on Research and Development (SCOReD) (13-12-2023)“…This paper examines the role of the Internet of Things (IoT) in driving Malaysia's economic growth, delving into its multifaceted impacts and enhancement…”
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Conference Proceeding