Search Results - "BOTELHO, DELANE"

Customer experience and engagement by Delane Botelho, Leandro Angotti Guissoni

“…The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação…”
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VAREJO: COMPETITIVIDADE E INOVAÇÃO by BOTELHO, DELANE, GUISSONI, LEANDRO

“…An introduction to the Fórum de Varejo (Retail Forum) including a reflection about the challenges involving competitiveness and innovation in the field,…”
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How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the United States and Japan by Leng, Chan Yie, Botelho, Delane

“…This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product…”
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(Un)deservingness distinctions impact envy subtypes: Implications for brand attitude and choice by Ferreira, Kirla, Botelho, Delane

“…Deservingness is a key factor in distinguishing between malicious and benign envy, but there are important differences in how it impacts the intensity of each…”
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EXPERIÊNCIA E ENGAJAMENTO DO CLIENTE by Botelho, Delane, Guissoni, Leandro Angotti

“…Em 2018, tivemos a presena de dois professores amplamente citados no tema do congresso: V. Kumar (J. Mack Robinson College of Business, Georgia State…”
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Efeito dos fatores de merchandising nas vendas do varejo by Feijó, Fabrício Rodrigues, Botelho, Delane

“…Os estudos de Mehrabian e Russel (1974) foram fundamentais para a disseminação da ideia de que os elementos ambientais do ponto de venda causam reações…”
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Hope, perceived financial risk and propensity for indebtedness by Barros, Lucia, Botelho, Delane

“…Hope is an important construct in marketing, since it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis…”
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Varejo: desafios e oportunidades em mercados emergentes by Barki, Edgard, Botelho, Delane, Parente, Juracy

“…Presentation of the forum of articles from the Latin American Retail Conference (CLAV-2012) with thoughts on the evolution and perspectives for research in the…”
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Olfactory priming on consumer categorization, recall, and choice by De Luca, Ramona, Botelho, Delane

“…Consumer choices are mostly regulated by pleasurable experiences that arise outside of the individuals' awareness in response to sensory attributes. This…”
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Fostering linkages between transnational corporations and small to medium-sized enterprises in Brazil by Botelho, Delane, Bourguignon, Milber Fernandes Morais

“…When large Transnational Corporations (TNCs) enter a host country, consequent development of local Small and Medium Enterprises (SMEs) is expected. The public…”
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'If it comes from Juazeiro, it's blessed'! Liquid and solid attachment in systems of object itineraries of pilgrimages by Santana, Jannsen, Botelho, Delane

“…Building on an interpretive approach, we employ the multi-sited ethnographic methods of 'following the thing' and 'following the people' to track the movements…”
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Consumer over-indebtedness: A review and future research agenda by Cesar Leandro, Julio, Botelho, Delane

“…•Over-indebtedness is an interdisciplinary, complex, and multifaceted phenomenon.•Antecedents of over-indebtedness can be consumer-related, creditor-related or…”
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Efeito dos fatores de merchandising nas vendas do varejo by Fabrício Rodrigues Feijó, Delane Botelho

“…Os estudos de Mehrabian e Russel (1974) foram fundamentais para a disseminação da ideia de que os elementos ambientais do ponto de venda causam reações…”
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Are organizational buyers rational? Using price heuristics in functional risk judgment by Saab, André Bueno, Botelho, Delane

“…Although recent studies on B2B marketing suggest that organizational buyers may not be as rational as the prevailing perspective would assume, empirical…”
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Varejo: desafios e oportunidades em mercados emergentes by Barki, Edgard, Botelho, Delane, Parente, Juracy

“…Apresentação do fórum de artigos Congresso Latino-Americano de Varejo (CLAV-2012), com reflexões sobre a evolução e perspectivas para a pesquisa na área…”
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Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism? by Batista, Juliana Moreira, Barros, Lucia S. G., Peixoto, Fabricia V., Botelho, Delane

“…Brands are increasingly embracing social activism and adopting positions on controversial issues, prompting some consumers to react by making uncivil comments…”
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Modelagem de Probabilidade de Churn by Delane Botelho, Frederico Damian Tostes

“…Clientes podem abandonar uma organização ainda que altos investimentos em prospecção e retenção sejam realizados, o que requer diagnóstico e compreensão. Este…”
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The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing by De Luca, Ramona, Botelho, Delane

“…Previous research demonstrates that odors affect consumers’ behavioral, cognitive, and affective responses to products and environments. Sensory and scent…”
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Vínculos de negócios entre grandes empresas compradoras e pequenos fornecedores locais: implicações para políticas públicas e desenvolvimento by Bourguignon, Milber Fernandes Morais, Botelho, Delane

“…Este artigo verifica as condições nas quais os programas e as políticas públicas promotoras de vínculos de negócios (VNs), entre grandes empresas compradoras e…”
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Varejo: competitividade e inovação by Delane Botelho, Leandro Angotti Guissoni

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