Search Results - "BERLO, DAVID K."

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  1. 1
    DIMENSIONS FOR EVALUATING THE ACCEPTABILITY OF MESSAGE SOURCES

    DIMENSIONS FOR EVALUATING THE ACCEPTABILITY OF MESSAGE SOURCES by BERLO, DAVID K., LEMERT, JAMES B., MERTZ, ROBERT J.

    Published in Public opinion quarterly (01-01-1969)
    “…The research reported here extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in…”
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    Journal Article
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  2. 2
    The Process of Communication

    The Process of Communication by Miller, Gerald R.

    Published in College Composition and Communication (01-12-1960)
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    Book Review Journal Article
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