Search Results - "BAI Hao-Yue"

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    Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type

    Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type by Bai, Hao-Yue, Bao, Yi-Wen, Kim, Jung-Hee

    “…PurposeThis research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users'…”
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    Unveiling the Power of Private Label Charm in Distribution: How Cues Shape Korean and Chinese Consumers' Consumption Value and Repurchase Intentions

    Unveiling the Power of Private Label Charm in Distribution: How Cues Shape Korean and Chinese Consumers' Consumption Value and Repurchase Intentions by BAI Hao-Yue, 김정희

    Published in Journal of distribution science (01-08-2024)
    “…Purpose: This study aimed to examine the influence of private label cues, including store image, product design, price promotion, and origin image, on…”
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