The Mediating Effect of Blockchain Technology on the Cryptocurrency Purchase Intention
Cryptocurrencies, enabling secure digital asset transfers without a central authority, are experiencing increasing interest. With the increasing number of global and Turkish investors, it is evident that interest in digital assets will continue to rise sustainably, even in the face of financial fluc...
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| Main Authors: | , , , , , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
28-09-2023
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Cryptocurrencies, enabling secure digital asset transfers without a central
authority, are experiencing increasing interest. With the increasing number of
global and Turkish investors, it is evident that interest in digital assets
will continue to rise sustainably, even in the face of financial fluctuations.
However, it remains uncertain whether consumers perceive blockchain
technology's ease of use and usefulness when purchasing cryptocurrencies. This
study aims to explain blockchain technology's perceived ease of use and
usefulness in cryptocurrency purchases by considering factors such as quality
customer service, reduced costs, efficiency, and reliability. To achieve this
goal, data were obtained from 463 participants interested in cryptocurrencies
in different regions of Turkey. The data were analyzed using SPSS Process Macro
programs. The analysis results indicate that perceived ease of use and
usefulness mediate the effects of customer service and reduced costs,
efficiency, and security on purchase intention. |
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| DOI: | 10.48550/arxiv.2310.05970 |