Search Results - "Avelló, María"

The influence of online ratings and reviews on hotel booking consideration by Gavilan, Diana, Avello, Maria, Martinez-Navarro, Gema

“…This paper analyses the impact of good vs. bad ratings during the first stage of the decision-making process when booking a hotel. This study tested the…”
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Los derechos humanos y la agenda Mujeres, Paz y Seguridad en Afganistán:: luces en la oscuridad by Avello Martínez, María

“…Afghanistan has gone from being a democratic developing state to being controlled by the Taliban, following the abrupt departure of the United States in August…”
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Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery by Gavilan, Diana, Avello, Maria

“…This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will…”
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Can a word paint a thousand pictures? Brand- evoked mental imagery in advertising by Diana Gavilan, María Avello

“…In this research we have used the logo as stimuli to test the brand-evoked mental imagery effect. According to the Dual Coding Theory, familiar brands…”
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Estimación de los efectos de la publicidad en las ventas. Un análisis empírico en España y Alemania by Sánchez Herrera, Joaquín, Pintado Blanco, Teresa, Avelló Iturriagagoitia, María, Abril Barrie, Carmen

“…Making reliable models has been one of the greatest concerns of the planning process in marketing in general, and communication in particular. Although some of…”
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Employer branding: la experiencia de la marca empleadora y su efecto sobre el compromiso afectivo by Gavilan, Diana, Avelló, María, Fernández Lores, Susana

“…In the last two decades, the importance of the employee-company relationship has done nothing but increase. This fact has encouraged the application of…”
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18 años de Employer Branding hacia una definición más precisa by Fernández-Lores, Susana, Avelló, María, Gavilán, Diana, Blasco, Francis

“…This article presents a bibliographic review of the latest extension to the branding phenomenon: ‘employer branding’, which consists in the use of brands in…”
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Human Rights and Gender Aspects in United Nations Peacekeeping Operation Mandates: How did they sneak in? by Avello Martinez, María

“…Human Rights and Gender issues within the framework of Women, Peace and Security Agenda have been introduced into the UN peacekeeping operations in different…”
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Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs by Villaverde, Silvia, Gavilan, Diana, Avello, Maria

“…Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health…”
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La motivación como principio de la confianza para la incorporación de proyectos educativos. El caso particular de Bolivia by Santivañez, Claudia V., Avello, María, Gª de Madariaga, Jesús

“…El mundo, en la actualidad, está inmerso en una "revolución tecnológica" (Castells, 2001). Las Nuevas Tecnologías de la Información y la Comunicación son…”
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Status of the research in fitness apps: A bibliometric analysis by Liu, Yali, Avello, Maria

“…•A bibliometric analysis of the fitness apps research field to gain insight into the state of the art.•Scopus and Web of Science were used to collect the data…”
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Efectividad de la aplicación de la sonoforesis y la iontoforesis en el tratamiento del síndrome de dolor regional complejo tipo I en las manos by Páez Gil, Yosvani, Avello Olivert, María Eneida, Herrera Broche, Maikel, Rodríguez Santana, Luis, Fraga Ramirez, Osvaldo, Alemán Hernández, Florimel

“…RESUMEN Introducción: en el año 1900 Paul Sudeck describió la enfermedad como una inflamación de curación trastornada y la bautizó con su nombre. En 1994 la…”
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EU Borders and Potential Conflicts between New Technologies and Human Rights by Avello Martínez, María

“…Immigrants and asylum seekers have been arriving at the borders of the European Union (EU) continuously for decades. Although there was a noticeable decline…”
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The mediating role of mental imagery in mobile advertising by Gavilan, Diana, Avello, Maria, Abril, Carmen

“…•We used an experimental design to study mental imagery in mobile advertising.•MMS and transformational ads impact on vividness and elaborated mental…”
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EU borders and potential conflicts between new technologies and human rights by Maria Avello Martinez

“…Los inmigrantes y los solicitantes de asilo han venido llegando a las fronteras de la Unión Europea (UE) de forma ininterrumpida desde hace décadas. Aunque…”
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Affective Commitment to the Employer Brand: Development and Validation of a Scale by Fernandez-Lores, Susana, Gavilan, Diana, Avello, Maria, Blasco, Francisca

“…In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender…”
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El posicionamiento de los distribuidores españoles. Percepciones de los consumidores de alta frecuencia versus consumidores de baja frecuencia by Abril, Carmen, Gavilan, Diana, Avello, Maria

“…In today’s highly competitive marketing environment, the positioning decision of retailers is one of the most important element of marketing management…”
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A fuzzy bicriteria approach for journal deselection in a hospital library by LOPEZ-AVELLO, Maria Luisa, RODRIGUEZ-URIA, Maria Victoria, PEREZ-GLADISH, Blanca, BILBAO-TEROL, Amelia, ARENAS-PARRA, Mar

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Shopper marketing: A new challenge for Spanish community pharmacies by Gavilan, Diana, Avello, Maria, Abril, Carmen

“…Changes that have occurred over the past few decades in retailing and in the health care sector—namely, a drastic reduction in drug profit-margins, and a more…”
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Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs by Villaverde, Silvia, Gavilan, Diana, Avello, Maria

“…Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health…”
Get full text