Search Results - "Augusto, Mário"

Antecedents and outcomes of digital influencer endorsement: An exploratory study by Torres, Pedro, Augusto, Mário, Matos, Marta

“…The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and…”
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Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry by Torres, Pedro, Augusto, Mário

“…The tourism literature recognises the importance of resilience to crises, but little is known about how tourism firms become resilient. In particular, the use…”
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Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity by Augusto, Mário, Torres, Pedro

“…The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic word-of-mouth (eWOM) on the willingness of customers to pay…”
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Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love by Torres, Pedro, Augusto, Mário, Neves, Cristiana

“…This study examined the influence of different value dimensions of gamification on two important marketing outcomes, brand loyalty and word‐of‐mouth (WOM),…”
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Digitalisation, social entrepreneurship and national well-being by Torres, Pedro, Augusto, Mário

“…•Digitalisation can contribute to national well-being.•Social entrepreneurship influences national well-being when institutions are weak.•High levels of…”
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Contextual Factors and the Creativity of Frontline Employees: The Mediating Effects of Role Stress and Intrinsic Motivation by Coelho, Filipe, Augusto, Mário, Lages, Luis Filipe

“… [Display omitted] ▶ The creativity of frontline service employees is related positively to role conflict and negatively to role ambiguity. ▶ Intrinsic…”
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Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana

“…Purpose Drawing on consumer brand relationship theory, this study aims to investigate online brand engagement, brand trust and consumer brand identification as…”
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Job Characteristics and the Creativity of Frontline Service Employees by Coelho, Filipe, Augusto, Mário

“…This study investigates the main and interactive effects of job characteristics on the creativity of frontline service employees. Past research investigates…”
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Building resilience to negative information and increasing purchase intentions in a digital environment by Torres, Pedro, Augusto, Mário

“…This paper examines the process that leads to resilience to negative information and purchase intentions in a digital environment. A conceptual framework is…”
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Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana

“…•Brands allow consumers reflect an inner or social self on social media.•A brand’s ability for self-expression informs different paths to brand outcomes.•Brand…”
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Understanding complementarities among different forms of innovation by Torres, Pedro, Augusto, Mário

“…Purpose The purpose of this paper is to better understand complementarities-in-performance of three forms of innovations: product innovation, process…”
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Third-party signals in crowdfunded microfinance: which microfinance institutions boost crowdfunding among refugee entrepreneurs? by Gama, Ana Paula Matias, Correia, Ricardo Emanuel, Augusto, Mário, Duarte, Fábio

“…Despite the relevance of crowdfunding as a financing tool for underrepresented entrepreneurs, prior research pays scant attention to the funding gap for…”
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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces by Augusto, Mário, Coelho, Filipe

“…Recently, there has been a keen research interest in exploring the relationship between market orientation and new product development. The empirical results,…”
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The influence of institutional and in-group collectivism practices on next-generation engagement in the family business by Torres, Pedro, Augusto, Mário, Quaresma, Rui

“…PurposeThis research aims to investigate the influence of country culture on the next generation's intention to become managerial leaders of the family…”
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Improving consumers’ willingness to pay using social media activities by Torres, Pedro, Augusto, Mário, Wallace, Elaine

“…Purpose This study examines the impact of social media activities on consumers’ willingness to pay a premium price (WTPp) in the banking industry, and…”
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Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions by Torres, Pedro, Augusto, Mário, Godinho, Pedro

“…The objective of this paper is to explore the necessary and sufficient conditions to obtain high consumer-brand identification (CBI) and high repurchase…”
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Cultural configurations and entrepreneurial realisation by Torres, Pedro, Augusto, Mário

“…Purpose The purpose of this paper is to better understand the connection between culture and entrepreneurship in proposing and testing complex configurations…”
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Building customers’ resilience to negative information in the airline industry by Augusto, Mário, Godinho, Pedro, Torres, Pedro

“…This study aims to model the conditions that lead to existing customers’ resilience to negative information in the context of the airline industry. In doing…”
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Equity ownership concentration and firm growth: the moderating role of industry growth by Torres, Pedro, Silva, Pedro, Augusto, Mário

“…Purpose The effects of ownership concentration on firm performance usually considers two conflicting perspectives: monitoring and expropriation hypotheses…”
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Political connections and banking performance: the moderating effect of gender diversity by Proença, Catarina, Augusto, Mário, Murteira, José

“…Purpose This study aims to investigate the role of board gender diversity in explaining the effects of board members’ political connections on banking…”
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