Search Results - "Athia, Ita"

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  1. 1

    THE IMPROVEMENT OF MSMEs' BUSINESS PERFORMANCE DURING THE COVID-19 PANDEMIC THROUGH FINANCIAL AND DIGITAL LITERACY by Athia, Ita, Soetjipto, Budi Eko, Efendi, Erfan

    Published in Jurnal ekonomi, bisnis, dan kewirausahaan (30-04-2023)
    “…The pandemic has impacted the global economy, including MSMEs, especially in financial issues such as minimal revenue flow and inadequate financial management…”
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    Journal Article
  2. 2

    Green beauty care choices: Mediating effects of self-generated word of mouth on Gen Z buying behavior by Athia, Ita, Amin, Muh. Sirojuddin, Mohd Salleh, Muhammad Zulfaris

    “…With growing concern about environmental issues, purchasing behavior has significantly changed, especially among women. They now seek extensive information…”
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    Journal Article
  3. 3

    TOL LANGIT UNTUK EKSPOR UMKM KERAJINAN SEBAGAI PENUNJANG EKONOMI KREATIF DENGAN PLATFORM AEXI.ID by Athia, Ita, Andini, Astri Sukma, Anggraeni, Fitri Dwi

    Published in Pena Dimas (28-10-2022)
    “…This community service activity was carried out by the KSM (Bachelor of Service Candidate) participant team at Unisma Malang. The target partners are aimed at…”
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    Journal Article
  4. 4

    Upaya Adaptif Bisnis Keluarga Dalam Mempertahankan Usahanya Di Era Pandemi Covid-19 by Athia, Ita, Rahayu, Sri, Anwar, Siti Aminah

    Published in Jurnal bisnis dan kewirausahaan (Online) (30-11-2021)
    “…Penelitian ini bertujuan untuk mengetahui dampak Covid-19 terhadap bisnis keluarga, untuk mengetahui bagaimana cara perusahaan keluarga beradaptasi terhadap…”
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    Journal Article
  5. 5

    Management of CashFlow Practices in Micro Enterprises: Perspectives from Women-Owned SMEs by Athia, Ita, Sudarmiatin2, Sudarmiatin, Agus Hermawan

    “…This study explores the cash management practices of women-owned Small and Medium Enterprises (SMEs) in Indonesia. Through qualitative research using the…”
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    Journal Article