Search Results - "Arzt, Alexander"

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    How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies

    How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies by Gebauer, Heiko, Arzt, Alexander, Kohtamäki, Marko, Lamprecht, Claudio, Parida, Vinit, Witell, Lars, Wortmann, Felix

    Published in Industrial marketing management (01-11-2020)
    “…Equipment manufacturers are currently utilizing new digital technologies such as the Internet of Things (IoT), Artificial Intelligence, or Big Data, for new…”
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    Patterns of business model innovation for advancing IoT platforms

    Patterns of business model innovation for advancing IoT platforms by Markfort, Lino, Arzt, Alexander, Kögler, Philipp, Jung, Sven, Gebauer, Heiko, Haugk, Sebastian, Leyh, Christian, Wortmann, Felix

    Published in Journal of service management (03-01-2022)
    “…PurposeThe emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the…”
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