Implementation and Process Evaluation of Alcohol Free for 40: Community-Based Programming to Reduce Alcohol Consumption

Implementation and Process Evaluation of Alcohol Free for 40: Community-Based Programming to Reduce Alcohol Consumption

Alcohol consumption is known to increase risk for chronic diseases and other negative health outcomes. Abstinence, even temporary, from alcohol consumption can have positive health impacts. In this article, we describe implementation and process evaluation of Ochsner Eat Fit’s Alcohol Free for 40 (A...

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Bibliographic Details
Published in:Health promotion practice Vol. 25; no. 3; pp. 436 - 444
Main Authors: Lockhart, Jala, Knapp, Megan B., Feehan, Amy K., Latimer, Savanna, Walter, Anna, Craft, Brittany N., Quantz, Yvette P., Frugé, Hope, Sylvester Terry, Maria, Arceneaux, Erin E., Kimball, Molly
Format: Journal Article
Language:English
Published: Los Angeles, CA SAGE Publications 01-05-2024
SAGE PUBLICATIONS, INC
Subjects:
Abstinence
Adult
Alcohol
Alcohol Abstinence
Alcohol Drinking - prevention & control
Alcohol use
Behavior change
Chronic illnesses
Community
Evaluation
Female
Fidelity
Health Promotion - methods
Health Promotion - organization & administration
Health status
Humans
Implementation
Impressions
Laboratories
Louisiana
Male
Middle Aged
Polls & surveys
Program Evaluation
Recruitment
Risk reduction
Tracking
Young Adult
Louisiana
process evaluation
alcohol
abstinence
community-based
engagement
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Summary:Alcohol consumption is known to increase risk for chronic diseases and other negative health outcomes. Abstinence, even temporary, from alcohol consumption can have positive health impacts. In this article, we describe implementation and process evaluation of Ochsner Eat Fit’s Alcohol Free for 40 (AFF40), an annual, 40-day voluntary alcohol abstinence challenge that takes place in six regions of Louisiana. Participants are challenged to abstain from alcohol consumption for 40 days to promote behavior change. To support participants’ success, staff conduct pre and post metrics (physical and laboratory) and host community-based events to encourage replacement behaviors. Process evaluation included measures of reach, recruitment, dose, and fidelity through tracking of participant registrations, an exit survey, media analytics, and program activity logs. In 2021, 493 participants enrolled in AFF40, with 347 completing laboratory metrics and 298 completing physical metrics. Majority of exit survey respondents (74.5%) reported no alcohol consumption during the 40-day challenge and that they planned to participate in AFF40 2022 (90.9%). The Eat Fit team documented moderate engagement (48.7% of enrolled participants) in program events. Social and digital impressions and page views recorded 23,591 hits while print media resulted in over 750,000 impressions. AFF40 has shown to be highly engaging for participants and effective in supporting temporary abstinence from alcohol. Incorporating stronger methods and evaluation will enhance future program implementation and community impact. Lessons learned and implications for practice are transferable to other community-based efforts to reduce alcohol consumption.
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ISSN:1524-8399
1552-6372
DOI:10.1177/15248399221142633