Search Results - "Anuar, Marhana Mohamed"
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Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior
Published in Journal of innovation & knowledge (01-10-2022)“…“Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the…”
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2
Determinants of academicians recycling behaviour
Published in Management science letters (2020)“…The main purpose of this study was to identify the determinants of recycling behaviour among academicians by utilizing the theory of planned behaviour (TPB)…”
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3
Time lagged investigation of entrepreneurship school innovation climate and students motivational outcomes: Moderating role of students’ attitude toward technology
Published in Frontiers in psychology (08-08-2022)“…Based on the reinforcement theory of motivation, the purpose of this research was to measure the effect of school innovation climate on students’ motivational…”
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Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
Published in Frontiers in psychology (02-06-2022)“…Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation…”
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Organizational Commitment and Intention to Leave Among Nurses: The Mediating Role of Moral Obligation
Published in International journal of management studies (Kedah, Malaysia) (01-12-2012)“…In today’s fast-paced economic competition, committ ed and loyal employees are important for the profi t-oriented organizations to gain and sustain their…”
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Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creation
Published in Cogent business & management (12-12-2023)“…This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination…”
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Green value and sustainable transportation engagement: The mediating role of attitude
Published in Management science letters (2021)“…This study aims to investigate the effect of green value on attitude and sustainable transportation engagement and the mediating role of attitude on the…”
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Mediator-moderator, innovation of mobile CRM, e-service convenience, online perceived behav-ioral control and reuse online shopping intention
Published in International journal of data and network science (Print) (2021)“…Stimulating customers’ reuse of online services, such as online shopping, is integral for companies. Consequently, this study assessed the effects of mobile…”
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Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
Published in International journal of data and network science (Print) (01-01-2022)“…Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent…”
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10
The interaction of social CRM between CRM performance and marketing performance in hotels
Published in International journal of data and network science (Print) (01-01-2021)“…In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the…”
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Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector
Published in 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (07-03-2023)“…The fashion and clothing sector is a highly competitive industry, where small and medium-sized enterprises (SMEs) face numerous challenges, such as limited…”
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Conference Proceeding -
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Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization
Published in 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (07-03-2023)“…This study intends to examine how the Internet of Things (IoT) is affecting search engine optimization (SEO), while also considering the mediating function…”
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Conference Proceeding -
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Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Resulting Satisfaction
Published in 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (07-03-2023)“…Inspired by the Higher Education Performance Model- HEdPERF and motivated by the limited empirical evidence on e-learning student experience, this study…”
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Conference Proceeding -
14
Organizational Commitment and Intention to Leave Among Nurses: The Mediating Role of Moral Obligation
Published in International journal of management studies (Kedah, Malaysia) (01-12-2012)“…In today’s fast-paced economic competition, committ ed and loyal employees are important for the profi t-oriented organizations to gain and sustain their…”
Get full text
Journal Article