Search Results - "Anna Sałamacha"

Building Brand Protection Strategy in Contemporary Enterprises by Anna Sałamacha

“…The aim of this paper is to present comprehensive solutions in the field of brand protection against the actions of dishonest imitators. First, the brand…”
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Organizational resilience as the mediator of relation between brand performance and organizational performance – reflections from the perspective of crisis times by Zabłocka-Kluczka, Anna, Sałamacha, Anna Katarzyna

“…PurposeThe role of brand management in contemporary organizations is very important and consistently growing due to the increasingly difficult competitive…”
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COVID-19 oriented HRM strategies influence on job and organizational performance through job-related attitudes by Bieńkowska, Agnieszka, Koszela, Anna, Sałamacha, Anna, Tworek, Katarzyna

“…The COVID-19 crisis forced many changes to occur within organizations, which were necessary to keep the continuance of the organization's operations. Job…”
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CRM influence on organisational performance — the moderating role of IT reliability by Tworek, Katarzyna, Sałamacha, Anna

“…Purpose. This article mainly aims to verify the role of IT reliability as the factor potentially strengthening the CRM influence on organisational performance…”
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Comparative Analysis of Digital Models of Objects of Cultural Heritage Obtained by the “3D SLS” and “SfM” Methods by Barszcz, Marcin, Montusiewicz, Jerzy, Paśnikowska-Łukaszuk, Magdalena, Sałamacha, Anna

“…In the era of the global pandemic caused by the COVID-19 virus, 3D digitisation of selected museum artefacts is becoming more and more frequent practice, but…”
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The influence of e-trust on a job performance model based on employees’ dynamic capabilities during a crisis caused by a Black Swan event by Tworek, Katarzyna, Luo, Guangyan, Paska, Marcin, Sałamacha, Anna

“…PURPOSE: In a crisis such as the COVID-19 pandemic, employees play a key role in the ability to survive and achieve both sufficient and outstanding performance…”
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Moderating role of corporate reputation in the influence of external support on organisational resilience and performance by Zabłocka-Kluczka, Anna, Sałamacha, Anna

“…The article analyses the influence made by corporate reputation on the mediation model for the impact of external support on organisational performance through…”
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COVID-19 oriented HRM strategies influence on job and organizational performance through job-related attitudes by Agnieszka Bieńkowska, Anna Koszela, Anna Sałamacha, Katarzyna Tworek

“…The COVID-19 crisis forced many changes to occur within organizations, which were necessary to keep the continuance of the organization's operations. Job…”
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The role of employees in shaping brand performance by Bieńkowska, Agnieszka, Sałamacha, Anna, Tworek, Katarzyna

“…The impact of employee activities on creating the brand management process is becoming increasingly important in the modern economy. Therefore, the role of…”
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