Search Results - "Anghelcev, George"

From echo chambers to ‘idea chambers’: Concurrent online interactions with similar and dissimilar others by Martin, Justin D, Hassan, Fouad, Anghelcev, George, Abunabaa, Noor, Shaath, Sarah

“…Countering conventional theory, this study found that online homophily and heterophily—connectivity with both similar and dissimilar others—are not necessarily…”
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Unintended effects of incentivizing consumers to recommend a favorite brand by Anghelcev, George

“…Marketers often use incentives such as coupons, rewards or special membership discounts in order to motivate consumers to purchase or recommend a particular…”
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation by Sar, Sela, Anghelcev, George

“…Alcohol-impaired driving (AID) has devastating effects on society. To decrease the incidence of AID, high-risk populations like college students are often…”
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Infusing Affective Computing Models into Advertising Research on Emotions by Wen, Taylor Jing, Chuan, Ching-Hua, Anghelcev, George, Sar, Sela, Yun, Joseph T., Xu, Yanzhen

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Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective by Anghelcev, George, Sar, Sela, Huang, Yan

“…Charitable donation appeals can be framed to highlight the attainment of desirable outcomes (promotion framing) or the avoidance of undesirable situations…”
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In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle by Anghelcev, George, Sar, Sela

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The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type by Anghelcev, George, Sar, Sela

“…Most health communication research is grounded in theories of rational human behavior, which emphasize the role of cognition in health-related decision making…”
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Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers' Responses to Wearables Advertising by Wang, Ruoxu, Huang, Yan, Anghelcev, George

“…An experiment examined the combinatory effects of advertising message framing, desirability of end states, and brand zealotry on consumers' responses to…”
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The Ideal Advertising Professor: A ZMET-Based Inquiry by Anghelcev, George, Sar, Sela, Moultrie, Jas L., Naqvi, S. Shageaa

“…Advertising departments in universities worldwide must grapple with a fast-changing industry that continues to redefine itself amid technological change and…”
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Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience by Anghelcev, George, Sar, Sela, Martin, Justin D., Moultrie, Jas L.

“…This study examined psychological constructs related to the subjective experience of binge-watching serial video content. The results underscore the centrality…”
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Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness by Anghelcev, George, McGroarty, Siobhan, Sar, Sela, Moultrie, Jas L., Huang, Yan

“…The study shows that the perceived healthfulness of processed organic foods, compared to their conventional counterparts, can be altered by slight variations…”
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Employing Perceptual-Learning Research in Journalism and Communication by Martin, Justin D, Naqvi, S Shageaa, Anghelcev, George

“…Perceptual-learning methods teach concepts and skills using numerous, rapid-fire questions and immediate visual feedback. A quasi-experiment compared a digital…”
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Employing Perceptual-Learning Research in Journalism and Communication: Immediate and delayed effects of a perceptual-learning module on AP editing accuracy by Martin, Justin D., Naqvi, S. Shageaa, Anghelcev, George

“…Perceptual-learning methods teach concepts and skills using numerous, rapid-fire questions and immediate visual feedback. A quasi-experiment compared a digital…”
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In the mood for [the right kind of] social marketing communication by Anghelcev, George, Sar, Sela

“…Purpose – The effectiveness of social marketing communication should depend both on message features and on the psychological characteristics of message…”
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In the mood for [the right kind of social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle by Anghelcev, George, Sela Sar

“…Purpose - The effectiveness of social marketing communication should depend both on message features and on the psychological characteristics of message…”
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Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets by Wen, Taylor Jing, Carter, Jackson, Sar, Sela, Anghelcev, George, Ham, Chang-Dae

“…An experiment was conducted with the goal of determining how mood and arousal influence the way consumers process ad information in a search engine result page…”
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The Impact of Extrinsic Incentives on Students’ Willingness to Volunteer as Peer Mentors: Implications for Advertising Education by Anghelcev, George, Eighmey, John

“…Using motivation crowding theory, the study examined the possibility that low monetary incentives may reduce (rather than increase) students’ motivation to…”
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Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing by Sar, Sela, Anghelcev, George

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The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness by Wen, Jing (Taylor), Sar, Sela, Anghelcev, George

“…An experiment was conducted to examine how mood (positive vs. negative) and ad appeals (experiential vs. utilitarian) influence ad and product evaluation and…”
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A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication by Anghelcev, George, Chung, Mun-Young, Sar, Sela, Duff, Brittany R.L.

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