Advancing patient-centricity in Medical Affairs: A survey of patients and patient organizations

[Display omitted] •Patient perspective added to the original patient-centricity framework.•Digital health and patient medical education were new focus areas in the literature review.•Survey results indicate agreement but online vs in-person communication differences.•Medical Affairs can translate pa...

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Bibliographic Details
Published in:	Drug discovery today Vol. 28; no. 7; p. 103604
Main Authors:	Amin, Dahlia, Vandenbroucke, Pol
Format:	Journal Article
Language:	English
Published:	England Elsevier Ltd 01-07-2023
Subjects:	digital health drug development Medical Affairs patient patient-centricity drug development Medical Affairs patient-centricity digital health IAPO patient
Online Access:	Get full text
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Summary:	[Display omitted] •Patient perspective added to the original patient-centricity framework.•Digital health and patient medical education were new focus areas in the literature review.•Survey results indicate agreement but online vs in-person communication differences.•Medical Affairs can translate patient needs or preferences into clinical insights.•Patient-friendly medical communication is another crucial aspect to prioritize. Current guidance on advancing patient-centricity in Medical Affairs is insufficient. A framework was previously proposed from a Medical Affairs perspective, without direct patient input, featuring five focus areas: medical strategy; medical communication; evidence generation; patient engagement; and patient care experience. We conducted a literature review to evaluate and provide background on those focus areas. Consequently, two new focus areas were identified: digital health and patient medical education. Because the patient perspective provides an important value-add, we consulted on the seven priority areas identified with patient and patient organizations through questionnaires. The gathered responses implied that they were accurately prioritized to increase patient-centricity. However, this must be tested on a larger sample size to validate its feasibility.
Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-3 content type line 23 ObjectType-Review-1
ISSN:	1359-6446 1878-5832
DOI:	10.1016/j.drudis.2023.103604