Search Results - "Alshurideh, Muhammad"

Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation by Alzoubi, Haitham, Alshurideh, Muhammad, Kurdi, Barween Al, Akour, Iman, Azi, Ramsha

“…The purpose of this study is to explore the marketing strategies for the introduction of Beacons technology applications (BLE) technology in businesses and how…”
Get full text

Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM by AlHamad, MAhmad Qasim Mohammad, Akour, Iman, Alshurideh, Muhammad, Al-Hamad, Asma Qassem, Kurdi, Barween Al, Alzoubi, Haitham

“…Technology-based education is the modern-day medium that is widely being used by teachers and their students to exchange information over applications based on…”
Get full text

The effect of digital marketing on value creation and customer satisfaction by Alwan, Maher, Alshurideh, Muhammad

“…The current research main purpose is to examine the effect of digital marketing on both value creation and customer satisfaction. The literature was reviewed…”
Get full text

Quantitative exploration of digital facility management adoption among United Arab Emirates facility managers by Ahmad, Alaa, Alshurideh, Muhammad

“…In the dynamic realm of facility management in the UAE, this study investigates the uptake of digital facility management systems among managers operating…”
Get full text

Student retention in higher education: the role of creativity, emotional intelligence and learner autonomy by Alsharari, Nizar Mohammad, Alshurideh, Muhammad Turki

“…PurposeThis paper aims to introduce a new retention model suitable for academic setting that is based on the interaction between creativity, emotional…”
Get full text

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention by Kurdi, Barween Al, Alshurideh, Muhammad, Akour, Iman, Tariq, Emad, AlHamad, Ahmad, Alzoubi, Haitham M.

“…Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study…”
Get full text

The transformational leadership role in achieving organizational resilience through adaptive cultures: the case of Dubai service sector by Madi Odeh, Rana B.S., Obeidat, Bader Yousef, Jaradat, Mais Osama, Masa'deh, Ra'ed, Alshurideh, Muhammad Turki

“…PurposeThis empirical research draws on the existing theory of transformational leadership, adaptive culture and organizational resilience, and investigates…”
Get full text

Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices by Mansour, Ahmad, Al-Ahmed, Hind, Deek, Anan, Alshaketheep, Khaled, Al-Ma'aitah, Mohammad, Asfour, Bara, Alshurideh, Muhammad

“…The purpose of this research is to examine the relationship between green marketing communication techniques, consumer behaviour patterns, and business…”
Get full text

IoT for Smart Cities: Machine Learning Approaches in Smart Healthcare—A Review by Ghazal, Taher M., Hasan, Mohammad Kamrul, Alshurideh, Muhammad Turki, Alzoubi, Haitham M., Ahmad, Munir, Akbar, Syed Shehryar, Al Kurdi, Barween, Akour, Iman A.

“…Smart city is a collective term for technologies and concepts that are directed toward making cities efficient, technologically more advanced, greener and more…”
Get full text

Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services by Hasan, Omar, McColl, Julie, Pfefferkorn, Tom, Hamadneh, Samer, Alshurideh, Muhammad, Kurdi, Barween Al

“…The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service…”
Get full text

Measuring user acceptance of satellite broadband in the UAE by Awadhi, Khalid Al, Obeidat, Bader, Alshurideh, Muhammad

“…The Information and Communications Technologies (ICT) sector provides different connectivity solutions in urban areas. Unfortunately, market players make…”
Get full text

The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets by Kurdi, Barween Al, Alshurideh, Muhammad, Akour, Iman, Alzoubi, Haitham M., Obeidat, Bader, AlHamad, Ahmad

“…As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their…”
Get full text

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls by Al Kurdi, Barween, Nawaiseh, Aram, Alshurideh, Muhammad, Al-Ahmed, Hind, Al-Sulaiti, Khalid, Allozi, Yaser, Alzoubi, Haitham M., Ahmed, Gouher, Alshaketheep, Khaled

“…The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor…”
Get full text

The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector by Tariq, Emad, Alshurideh, Muhammad, Akour, Iman, Al-Hawary, Sulieman

“…The aim of the study was to examine the impact of digital marketing capabilities on organizational ambidexterity by focusing on the Information Technology…”
Get full text

An investigation of factors affecting patients waiting time in primary health care centers: An assessment study in Dubai by Aburayya, Ahmad, Alshurideh, Muhammad, Albqaeen, Ala, Alawadhi, Dhoha, A'yadeh, Ibrahim Al

“…This study tends to investigate and assess the average waiting time (WT) in Dubai primary healthcare services centers. Healthcare centers will face critical…”
Get full text

How metaverse can enhance customer awareness, interest, engagement and experience: A practical study by Alshurideh, Muhammad, Kurdi, Barween Al, Al-Gasaymeh, Anwar, Abuhashesh, Mohammad, Jdaitawi, Asma, Alzoubi, Haitham M., Hamadneh, Samer, Alquqa, Enass

“…The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction…”
Get full text

Factors affecting attitude to use metaverse technology application by Alshurideh, Muhammad, Kurdi, Barween Al, Okleh, Issam, Chatra, Khireddine, Snoussi, Thouraya, Alzoubi, Haitham M., Alzboun, Nidal, Ahmed, Gouher

“…The concept of the “Metaverse” is a three-dimensional virtual world that relies on simulations of reality to represent real-life experiences, and it can be…”
Get full text

The role of organizational capabilities on e-business successful implementation by Kabrilyants, Rima, Obeidat, Bader Yousef, Alshurideh, Muhammad, Masa'deh, Ra'ed

“…This study sought to investigate the role of organizational capabilities on e-business successful implementation. The proposed conceptual framework was tested…”
Get full text

The role of digital marketing, CSR policy and green marketing in brand development by Tariq, Emad, Alshurideh, Muhammad, Akour, Iman, Al-Hawary, Sulieman, Kurdi, Barween Al

“…Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major…”
Get full text

E-HRM practices and sustainable competitive advantage from HR practitioner’s perspective: A mediated moderation analysi by Shamout, Mohamed Dawood, Elayan, Malek B., Rawashdeh, Adnan M., Kurdi, Barween Al, Alshurideh, Muhammad

“…This paper seeks to investigate the impact of Electronic Human Resource Management (e-HRM) practices on attaining Sustainable Competitive Advantage (SCA) in…”
Get full text