Search Results - "Allison, Seamus"
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Attitudinal and normative responses to advertising stimuli and vaping intentions
Published in International journal of market research (01-11-2021)“…Empirical data to show whether exposure to e-cigarette advertising stimuli may influence former- and never-smokers to consider vaping is lacking. We examined…”
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Assessing air quality and physical risks to E-scooter riders in urban environments through artificial intelligence and a mixed methods approach
Published in Applied energy (15-12-2024)“…The need to develop green and smart transport solutions for NetZero cities to reduce carbon emissions through the use of clean energy is driving innovation in…”
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Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Published in European journal of marketing (12-11-2024)“…Purpose This study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date…”
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The self-perceived age of GenX women: prioritising female subjective age identity in marketing
Published in European journal of marketing (27-11-2023)“…Purpose This study aims to examine the phenomenon of self-perceived age (SPA) identity for Generation X (GenX) women in the UK. Squeezed between the more…”
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To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set
Published in Journal of vocational behavior (01-06-2022)“…Both anecdotal and evidential testimonies posit marketing as a “wicked” endeavor, in thrall to sales and profit and at odds with society's needs. Using social…”
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Let there be a “We”: introducing an ethics of collective academic care
Published in European journal of marketing (27-11-2023)“…Purpose This study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address…”
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Corporate university developments in the UK SME sector
Published in The journal of workplace learning (01-09-2003)“…This article surveys the status and potential of three small and medium sized enterprises SMEs in relation to the concept of the corporate university. It…”
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Corporate university developments in the UK SME sector
Published in The journal of workplace learning (01-09-2003)“…This article surveys the status and potential of three small and medium sized enterprises (SMEs) in relation to the concept of the corporate university. It…”
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Journal Article