Search Results - "Allayarova, Nilufar"
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The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems
Published in Journal of macromarketing (01-06-2024)“…Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers…”
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Journal Article -
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Clothing of righteousness: exploring tensions of halal maternity wear on online apparel websites
Published in Journal of Islamic marketing (29-03-2022)“…Purpose This paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted…”
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Journal Article -
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Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption
Published in Journal of business research (01-01-2016)“…There is a dearth of research on the role of fitrah, the innate receptiveness to goodness, uprightness, and justice as Muslims understand it, and how it is…”
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Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework
Published in Journal of Islamic marketing (04-01-2024)“…Purpose The purpose of this paper is to explore the tendencies of liquid consumption in Muslim communities and analyse its impact on Muslims’ consumption…”
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Journal Article