Search Results - "Allagui, Ilhem"

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  1. 1

    Baladna Goes Global by Allagui, Ilhem

    Published in Journal of advertising education (01-11-2021)
    “…Baladna is a dairy company in Qatar. It has thrived despite an ongoing political and economic blockade, helping the country to become self-sufficient in terms…”
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    Journal Article
  2. 2

    The big techs keep gaining momentum. Is it time for a new research agenda? by Allagui, Ilhem

    “…The dominance of social media platforms, applications, and new communication channels, in addition to the blend of commercial and social interactions and the…”
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    Journal Article
  3. 3

    Social media for public relations: Lessons from four effective cases by Allagui, Ilhem, Breslow, Harris

    Published in Public relations review (01-03-2016)
    “…•We use case studies to examine four award-winning campaigns in PR and social media.•Common features are storytelling, sharing, engagement and…”
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    Journal Article
  4. 4

    Towards organisational activism in the UAE: A case study approach by Allagui, Ilhem

    Published in Public relations review (01-03-2017)
    “…•The paper uses international case studies to discuss corporate PR activism and social influence.•A socio-cultural conceptual frame is used to understand the…”
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    Journal Article
  5. 5

    The rising business of video streaming in Mena by Allagui, Ilhem, Bekele, Abenezer

    “…This study examines how the video streaming business is developing in the Arab region. It delineates the video streaming ecosystem and discusse”s the…”
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    Journal Article
  6. 6

    Innovation in Legacy Media Institutions: the Case of the Al Jazeera Media Network by Allagui, Ilhem

    “…This research explores how legacy media institutions can facilitate an environment where innovation is possible. Using media innovation and the dynamic…”
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    Journal Article
  7. 7

    Social inequality and news media repertoires in seven MENA countries by Leuppert, Robin, Allagui, Ilhem, Klimmt, Christoph

    Published in Global media and communication (01-12-2024)
    “…Social inequality shapes peoples’ chances and strategies to keep informed about current affairs. We study citizens’ news media repertoires – individual…”
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    Journal Article
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    The big techs keep gaining momentum. Is it time for a new research agenda? by Allagui, Ilhem

    “…The dominance of social media platforms, applications, and new communication channels, in addition to the blend of commercial and social interactions and the…”
    Get full text
    Journal Article
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    A Portrait of Arabic Websites Winners of the World Summit Awards: How Innovative are the New Media? by Allagui, Ilhem

    “…New Information and Communication Technologies are recognized as having a great potential to drive development in the Arab world and reduce the digital gap…”
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    Journal Article
  14. 14

    Le web arabe a succes. Une etude empirique d'un espace mediatique emergent by Allagui, Ilhem

    “…This thesis examines the social integration of a new media technology. As a communication medium, the World Wide Web occupies an increasingly important place…”
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    Dissertation