Exploring the Influence of Digital Marketing Strategies on Enhancing Customer Satisfaction in Contemporary Business Environments

This study investigates the complex correlation between digital marketing strategies and consumer satisfaction in contemporary corporate environments. Our study employs various research methods and involves a cohort of 400 individuals. We utilize Partial Least Squares Structural Equation Modeling (P...

Full description

Saved in:

Bibliographic Details
Published in:	2024 2nd International Conference on Cyber Resilience (ICCR) pp. 1 - 7
Main Authors:	Al-Gasawneh, Jassim, Alsoud, Malek, Alhawamdeh, Zead M., Bani-Ata, Tomader Jamil, Alghizzawi, Mahmoud, Daoud, Mohammad Khalaf
Format:	Conference Proceeding
Language:	English
Published:	IEEE 26-02-2024
Subjects:	Companies Contemporary Business Environments Correlation Customer satisfaction Decision making Digital Marketing Predictive models Social networking (online) Strategies Training
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This study investigates the complex correlation between digital marketing strategies and consumer satisfaction in contemporary corporate environments. Our study employs various research methods and involves a cohort of 400 individuals. We utilize Partial Least Squares Structural Equation Modeling (PLS-SEM) for comprehensive analysis. The study examines many facets of digital marketing, including social media marketing, content marketing, and SEO, in order to comprehend their combined impact on consumer satisfaction. The findings illustrate the varied influence of digital marketing strategies on consumer contentment. Customized marketing is an essential factor that significantly influences the establishment of client relationships and the enhancement of satisfaction levels. The study emphasizes the substantial impact of the model in generating precise forecasts, underscoring the pivotal role of data-driven decision-making in formulating effective digital strategies. Crucially, our research indicates that companies that attain the most favorable results actively enhance their digital platforms. These organizations actively adapt their tactics to align with changing trends, regularly assess the effectiveness of platforms, and invest in staff training to ensure proficient digital engagement. Integrating client feedback systems is essential as it allows organizations to better their strategies, showcase commitment to consumer satisfaction, and bolster the overall effectiveness of their digital marketing endeavors.
DOI:	10.1109/ICCR61006.2024.10532885