Search Results - "Alexander, Joe F"

I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS' MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES by He, Yang, Alexander, Joe F., Nikolov, Atanas, Chen, Rui Aray

“…This research explores the potential causes for student's lack of interest in enrollment in marketing analytics courses. We reveal that a misconception of…”
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The project management profession: Current state of U.S. Graduate programs by Lopez, Eduardo V., Alexander, Joe F.

“…Project Management (PM) tools and concepts are being adopted by a growing number of organizations. Consequently, numerous U.S. universities/colleges offer a…”
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Using a Digital Personal Learning Network Assignment to Teach Social Curation and Lifelong Learning in Marketing by McCorkle, Denny, Alexander, Joe F.

“…As the use of social media continues to grow in practice and as an academic discipline, so too does the need for marketing students (and faculty) to develop…”
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Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? by McCorkle, Denny E., Reardon, James, Alexander, Joe F., Kling, Nathan D., Harris, Robert C., Iyer, R. Vishwanathan

“…The ability for students to work within a team environment has long been a skill set prized by most marketing educators and practitioners. What has not been…”
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Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? by McCorkle, Denny E., Alexander, Joe F., Reardon, James, Kling, Nathan D.

“…Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, and requires substantial effort in order to…”
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Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions by McCorkle, Denny E., Alexander, Joe F., Reardon, James

“…Basic and discipline-specific technological competencies are needed by marketing and business school faculty, students, and their employers. Integration of…”
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TEACHING INNOVATIONS THAT WORK THE (MARKETING) PLAN by Harding, Lora Mitchell, Alexander, Joe F.

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Analyzing interpersonal communications in industrial marketing negotiations by Alexander, Joe F, Schul, Patrick L, Babakus, Emin

“…Given the importance of analyzing interpersonal communications in marketing negotiations, a multidimensional content analytic coding system is presented…”
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An Assessment of Selected Relationships in a Model of the Industrial Marketing Negotiation Process by Alexander, Joe F., Schul, Patrick L., McCorkle, Denny E.

“…Given the importance of understanding the determinants of successful buyer/seller negotiations in industrial sales settings, the authors tested specific…”
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NAFTA Revisited: The Role of Business Educators by Kling, Nathan D., Alexander, Joe F., Martinez, Rutilio, McCorkle, Denny E.

“…The initiation of the North American Free Trade Agreement (NAFTA) by Canada, Mexico, and the United States in January 1994 represented an unparalleled…”
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The Effects of Advertising Education on Business Students' Attitudes toward Advertising by McCorkle, Denny E., Alexander, Joe F.

“…Though several researchers have examined business students' attitudes toward advertising, none have previously examined the effects of an advertising class on…”
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An Involvement-Oriented Approach in a Medium-Sized Marketing Principles Class by McCorkle, Denny E., Diriker, M. F., Alexander, Joe F.

“…Presented in this article is a proposed involvement-oriented solution to the lecture/discussion and multiple-choice/essay dilemma confronting instructors of…”
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INTERNATIONAL CONSUMER MARKETING DISSERTATION ABSTRACTS AND LITERATURE REVIEWS by Alexander, Joe F., Kling, Nathan D.

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International Consumer Marketing Dissertation Abstracts and Literature Reviews by Alexander, Joe F., Kling, Nathan D.

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International consumer marketing dissertation abstracts and literature reviews by Alexander, Joe F, Kling, Nathan D

“…A compilation of International Consumer Marketing dissertation abstracts and literature reviews is presented…”
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