Search Results - "Alex N., Joji"

The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India by Alex N., Joji, Abraham, Ajin Mathew

“…Purpose: The main purpose of this study is to extend the arguments of Phau and Suntornnond’s (2006) paper which has used Schaefer’s (1997) paper in…”
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Consumer Confusion on Cognitive Dissonance: A Conceptual Framework by Saranya P., Joji Alex N.

“…Confusion among consumers is becoming more prevalent in the marketplace. The importance of consumer confusion to businesses is ultimately determined by its…”
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Does Compulsive Buying Affect Credit Card Defaults? by Joji, N Alex, Raveendran, P. T.

“…Non-financial as well as financial factors force credit card customers into the unmanageable debt levels, leading to default. The research question is to…”
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