Search Results - "Aldas Manzano, Joaquin"

A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm by Alvarado-Herrera, Alejandro, Bigne, Enrique, Aldas-Manzano, Joaquín, Curras-Perez, Rafael

“…The aim of this research is to develop and validate a measurement scale for consumer's perceptions of corporate social responsibility (CSRConsPerScale) using…”
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Exploring individual personality factors as drivers of M-shopping acceptance by Aldás-Manzano, Joaquín, Ruiz-Mafé, Carla, Sanz-Blas, Silvia

“…Purpose - The purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the…”
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Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception by Bigné, Enrique, Currás‐Pérez, Rafael, Aldás‐Manzano, Joaquín

“…Purpose The purpose of this paper is to analyse the dual nature of social cause‐brand fit by studying the influence of two cause‐brand fit categories,…”
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Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility by Souiden, Nizar, Chaouali, Walid, Aldás‐Manzano, Joaquín, Rachid Jamali, Dima

“…This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self‐perception theory and the shame…”
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Anthropometric Assessment of Nepali Children Institutionalized in Orphanages by Fernández, Lucía, Rubini, Ana, Soriano, Jose M., Aldás-Manzano, Joaquín, Blesa, Jesús

“…Nepal is among the world’s poorest countries, and it is the third-poorest country in the South Asian region. Asia has the largest number of orphans in the…”
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Unveiling heterogeneous engagement-based loyalty in brand communities by Dessart, Laurence, Aldás-Manzano, Joaquín, Veloutsou, Cleopatra

“…Purpose Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important…”
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Factors contributing brand attitude in advergames: Entertainment and irritation by Martí-Parreño, José, Aldás-Manzano, Joaquín, Currás-Pérez, Rafael, Sánchez-García, Isabel

“…The main contribution of this article is to offer new insights into the antecedents of brand attitude in an advergaming context, focusing on entertainment and…”
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Drivers and barriers to online airline ticket purchasing by Ruiz-Mafé, Carla, Sanz-Blas, Silvia, Aldás-Manzano, Joaquín

“…Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of…”
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Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory by Martí-Parreño, José, Bermejo-Berros, Jesús, Aldás-Manzano, Joaquín

“…Product placement in video games is gaining momentum as a means to target audiences in an indirect and engaging way. This study uses a 2 (high repetition vs…”
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Individual Performance in Turbulent Environments: The Role of Organizational Learning Capability and Employee Flexibility by Camps, Joaquín, Oltra, Víctor, Aldás-Manzano, Joaquín, Buenaventura-Vera, Guillermo, Torres-Carballo, Federico

“…Organizational learning capability (OLC) and employee flexibility help firms navigate the challenges faced by organizations operating in turbulent…”
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Teachers' intention to use educational video games: The moderating role of gender and age by Sánchez-Mena, Antonio, Martí-Parreño, José, Aldás-Manzano, Joaquín

“…Educational video games represent an educational change that challenges teachers and managers of Higher Education institutions in several ways including their…”
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Market orientation and innovation: an inter-relationship analysis by Aldas-Manzano, Joaquín, Küster, Inés, Vila, Natalia

“…Purpose - Market orientation analyses have focused on two broad-ranging approaches: the behavioural and the philosophical. The concepts of innovation and…”
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Residents' attitude as determinant of tourism sustainability: The case of Trujillo by López, María Francisca Blasco, Virto, Nuria Recuero, Manzano, Joaquín Aldas, Miranda, Jesús García-Madariaga

“…This research aims to gain knowledge to understand residents' attitudes towards tourism sustainability in a destination where the main attraction is an…”
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Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums by Recuero Virto, Nuria, Aldas Manzano, Joaquin, García-Madariaga, Jesús, Blasco López, Francis

“…This study employs the Stimulus-Organism-Response (S-O-R) and Technology Acceptance Model (TAM) paradigms to delve into the intricate variables that shape…”
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Antecedents and consequences of brand tribes in sports organizations:the role of brand personality dimensions by Nagore, Carlos, Aldas-Manzano, Joaquin, Curras-Perez, Rafael

“…Theoretical framework--We base our conceptualization of sports brand personality on Tsiotsou's (2012) model of brand personality, with five dimensions:…”
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Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi by Virto, Nuria Recuero, Aldas Manzano, Joaquin, Blasco López, Francis, García-Madariaga, Jesús

“…This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its…”
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Key factors of teenagers' mobile advertising acceptance by Martí Parreño, José, Sanz-Blas, Silvia, Ruiz-Mafé, Carla, Aldás-Manzano, Joaquin

“…Purpose - The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising…”
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The effect of personal involvement on the decision to buy store brands by Miquel, Salvador, Caplliure, Eva M, Aldas-Manzano, Joaquin

“…Store brands are appearing in an ever-increasing number of categories and their acceptance by consumers is unquestionable. The purpose of this paper is to…”
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Facebook’s power: factors influencing followers’ visit intentions by Blasco-Lopez, Francisca, Recuero Virto, Nuria, Aldas Manzano, Joaquin, Cruz Delgado, Daniela

“…Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three…”
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Tourism sustainability in archaeological sites by Blasco López, Maria Francisca, Nuria Recuero Virto, Joaquin Aldas Manzano, Garcia-Madariaga, Jesús

“…PurposeThe purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach…”
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