Search Results - "Alcántara, Pilar"

Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain by Singh, Nidhi, Alcántara‐Pilar, Juan Miguel, Liébana‐Cabanillas, Francisco J., Pavluković, Vanja

“…The COVID‐19 pandemic appears to be winding down. But has its psychological effect of the pandemic also faded? This next stage remains uncertain, which needs…”
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Building heritage brand equity through social media sales promotion: The role of Power Distance by Crespo‐Almendros, Esmeralda, Prados‐Peña, Ma Belén, Porcu, Lucia, Alcántara Pilar, Juan Miguel

“…This paper aims to look into the moderating effect of individual's cultural characteristics—Power Distance—on the relationship between the use of discounts and…”
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Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions by Alcántara‐Pilar, Juan Miguel, Del Barrio‐García, Salvador, Porcu, Lucia, Crespo‐Almendros, Esmeralda

“…Globalisation and the broader use of the Internet have led both academia and professionals to dedicate a great deal of attention to the analysis of the…”
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Neurological Complications in Systemic Inflammatory Diseases by Casanova, Ignacio, Prada, Alejandro, De Silanes, Carlos López, Gonzaga, Luis, Barrio, Laura, Eimil, Miriam, Oyanguren, Beatriz, Alcántara, Pilar, Saíz, Miguel Ángel, Díaz, Blanca, González, Miriam, González, Marta

“…Systemic inflammatory diseases could produce neurologic complications, and they are frequently incorporated in the differential diagnosis of neurological…”
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A reversible severe gait disorder by Zapata-Wainberg, Gustavo, López Ruiz, Rocío, Fernández González, Elena, Alcántara Miranda, Pilar, Gallego, Mercedes, Ramos-Levi, Ana María, Vivancos, José

“…A 53-year-old man was admitted for a 6-month progressive disabling gait disorder, weight loss, and increasing fatigue. Examination revealed a markedly impaired…”
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling by Rojas-Lamorena, Álvaro J., Del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel

“…•The paper applies a co-word and bibliographic coupling análisis to research on brand equity.•Provides an exhaustive longitudinal perspective on the BE…”
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Enhancing consumer attitudes toward a website as a contributing factor in business success by Alcántara-Pilar, Juan Miguel, Blanco-Encomienda, Francisco Javier, Rodríguez-López, Mª Eugenia, Del Barrio-García, Salvador

“…This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived…”
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Validation of the Mexican Spanish Version of the EORTC C30 and STO22 Questionnaires for the Evaluation of Health-Related Quality of Life in Patients with Gastric Cancer by Oñate-Ocaña, Luis F., Alcántara-Pilar, Alberto, Vilar-Compte, Diana, García-Hubard, Gabriela, Rojas-Castillo, Edith, Alvarado-Aguilar, Salvador, Carrillo, José F., Blazeby, Jane M., Aiello-Crocifoglio, Vincenzo

“…Health-related quality of life (HRQL) is a fundamental outcome in surgical oncology and culturally valid tools are essential for this purpose. Our aim was to…”
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Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary? by Pavluković, Vanja, Armenski, Tanja, Alcántara-Pilar, Juan Miguel

“…There is growing interest among academics in examining the impacts of festivals on host communities. This paper constitutes novel research in that it applies…”
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Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model by Liébana-Cabanillas, Francisco, Alcántara-Pilar, Juan Miguel, Singh, Nidhi, Pavluković, Vanja

“…COVID-19 pandemic, the foodservice industry has had to modify the way it offers its services. The aim of this paper is to examine the drivers of intention to…”
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A review of restaurant research in the last two decades: A bibliometric analysis by Rodríguez-López, Mª Eugenia, Alcántara-Pilar, Juan Miguel, Del Barrio-García, Salvador, Muñoz-Leiva, Francisco

“…•Two periods are identified in restaurant research in hospitality field.•Interest is directed from service to the customer’s perceptions and…”
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Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type by Rodríguez-López, María Eugenia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel

“…PurposeThis study aims to examine the extent to which customers’ perceptions of restaurant authenticity facilitate the establishment’s customer-based brand…”
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok by Alcántara-Pilar, Juan Miguel, Rodriguez-López, María Eugenia, Kalinić, Zoran, Liébana-Cabanillas, Francisco

“…In recent years, influencer marketing has gained significant prominence within the digital marketing landscape, particularly on platforms such as TikTok. This…”
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Editorial: Innovation, knowledge and digitalization: building trust to face today's challenges by Yela Aránega, Alba, Alcántara-Pilar, Juan Miguel

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The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model by Rodríguez-López, María Eugenia, Higueras-Castillo, Elena, Rojas-Lamorena, Álvaro J., Alcántara-Pilar, Juan Miguel

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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry by Porcu, Lucia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel, Crespo-Almendros, Esmeralda

“…•A strategy of integrated marketing communication requires a holistic approach.•Hospitality businesses benefit from the effective implementation of…”
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing by Alcántara-Pilar, Juan Miguel, Del Barrio-García, Salvador, Rodríguez-López, Mª Eugenia

“…The globalized nature of markets has provoked interest in whether cultural difference may affect how consumers process the information via websites. Language,…”
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Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website by Crespo Almendros, Esmeralda, Alcántara-Pilar, Juan Miguel, Barrio García, Salvador del

“…The purpose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction…”
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What type of online sales promotion do airline users prefer?: Analysis of the moderating role of users’ online experience level by Crespo Almendros, Esmeralda, Alcántara-Pilar, Juan Miguel, Barrio García, Salvador del

“…The aim of the present research is to assess which type of online promotional incentive (monetary or non-monetary) is the most effective at achieving purchase…”
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The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender by Rojas-Lamorena, Álvaro J., Alcántara-Pilar, Juan Miguel, Rodríguez-López, María Eugenia

“…Omni-channel management is an increasingly popular strategy that involves creating multiple forms of contact between brands and customers to maximise…”
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