The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study

The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries...

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Bibliographic Details
Published in:	Informatics (Basel) Vol. 8; no. 4; p. 80
Main Authors:	Abuhashesh, Mohammad Yousef, Al-Dmour, Hani, Masa’deh, Ra’ed, Salman, Amer, Al-Dmour, Rand, Boguszewicz-Kreft, Monika, AlAmaireh, Qout Nidal
Format:	Journal Article
Language:	English
Published:	Basel MDPI AG 01-12-2021
Subjects:	behavioral change Comparative studies Coronaviruses COVID-19 Digital media Health care policy message sources message types Multiple regression analysis Public health public health awareness social media platform Social networks Poland China
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Summary:	The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).
ISSN:	2227-9709 2227-9709
DOI:	10.3390/informatics8040080