Search Results - "Ahn, Hongmin"

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  1. 1

    A Critical Step to Using a Parametric Array Loudspeaker in Mobile Devices by Ahn, Hongmin, Been, Kyounghun, Kim, In-Dong, Lee, Chong Hyun, Moon, Wonkyu

    Published in Sensors (Basel, Switzerland) (14-10-2019)
    “…A parametric array (PA) loudspeaker is a highly directional audio source that might grant one's convenience if it is used with mobile devices. However,…”
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    Journal Article
  2. 2

    A two-dimensional approach to between-partner fit in co-branding evaluations by Ahn, Hongmin, Sung, Yongjun

    Published in The journal of brand management (01-02-2012)
    “…Although previous literature in co-branding sheds light on the effects of perceived between-partner fit on consumer evaluation of co-branded products, the…”
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    Journal Article
  3. 3

    Luxury brand advertising in Argentina: Changes following import restrictions by Ahn, Hongmin, Mundel, Juan

    Published in Journal of marketing communications (03-04-2018)
    “…This study explores how the change of an economic policy affects advertising practices in Argentina. A content analysis of luxury brand ads placed in fashion…”
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    Journal Article
  4. 4

    Dimensions of Luxury Brand Personality: Scale Development and Validation by Sung, Yongjun, Choi, Sejung Marina, Ahn, Hongmin, Song, Young-A

    Published in Psychology & marketing (01-01-2015)
    “…ABSTRACT Both the marketing industry and academia have been paying more attention to the growth and potential of the luxury market. This research developed a…”
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    Journal Article
  5. 5

    Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement by Fraustino, Julia Daisy, Lee, Ji Young, Lee, Sang Yeal, Ahn, Hongmin

    Published in Public relations review (01-09-2018)
    “…•Use of immersive media such as 360° video is on the rise in public relations.•Lab experiment revealed 360° video modality enhanced attitudes toward the video…”
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    Journal Article
  6. 6

    Underwater parametric array source transducer composed of PZT rods and thin polymer plate with high power efficiency for wideband sound generation by Ahn, Hongmin, Hwang, Yonghwan, Moon, Wonkyu

    “…Nowadays 1-3-type PZT composite transducers are widely used for underwater parametric array (PA) sound source since they can generate highly directional…”
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    Journal Article
  7. 7

    Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery by Yim, Mark Yi-Cheon, Kim, Eunice (Eun-Sil), Ahn, Hongmin

    “…PurposeIn keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models…”
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    Journal Article
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    A nonlinear lumped parameter model for designing a capacitive MEMS microphone by Kim, Chayeong, Ahn, Hongmin, Lee, Yoon Jong, Lee, Han Choon, Jung, Minhyun, Moon, Wonkyu

    “…The MEMS microphone, which is widely used for mobile devices, includes electro-mechanical energy conversion as well as acousto-mechanical conversion through…”
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    Journal Article
  10. 10

    When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor by Ahn, Hongmin, Yim, Mark Yi-Cheon, Sung, Yongjun

    Published in International journal of advertising (22-04-2022)
    “…This study suggests that the goal orientation of metaphoric claims impacts the effects of metaphors in ads. Drawing on regulatory focus and information…”
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    Journal Article
  11. 11

    Two faces of narcissism on SNS: The distinct effects of vulnerable and grandiose narcissism on SNS privacy control by Ahn, Hongmin, Kwolek, Elizabeth A., Bowman, Nicholas D.

    Published in Computers in human behavior (01-04-2015)
    “…•We approach narcissism in two constructs – vulnerable and grandiose narcissism.•Vulnerable narcissism has significant influence on SNS users' privacy…”
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    Journal Article
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    Design and fabrication of a piezoelectric micromachined ultrasound array transducer for photoacoustic imaging applications by Hongmin Ahn, Min Sung, Kyounghun Been, Wonkyu Moon

    “…Piezoelectric micromachined ultrasonic transducers (pMUTs) have been developed for various applications [1], and the design may vary according to the intended…”
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    Conference Proceeding
  14. 14

    An underwater parametric array source transducer composed of PZT/thin-polymer composite by Hwang, Yonghwan, Ahn, Hongmin, Nguyen, Duc-Nam, Kim, Wonho, Moon, Wonkyu

    Published in Sensors and actuators. A. Physical. (15-08-2018)
    “…•Source transducer was suggested for parametric array in underwater.•The source transducer is PZT/thin-polymer composite.•The transducer has characteristics of…”
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    Journal Article
  15. 15

    Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations by Lee, Sang Yeal, Lee, Ji Young, Ahn, Hongmin

    Published in Journal of Applied Communication Research (03-05-2020)
    “…Awareness of persuasive intent often results in resistance to persuasion. In this study, we investigated conditions under which explicit persuasive intent may…”
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    Journal Article
  16. 16

    Consumer emotional intelligence and its effects on responses to transgressions by Ahn, Hongmin, Sung, Yongjun, Drumwright, Minette E.

    Published in Marketing letters (01-06-2016)
    “…This research suggests that consumer emotional intelligence (CEI) is an important construct in explaining why some consumers react destructively to conflicts…”
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    Journal Article
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    Piezoelectric micromachined ultrasound array transducer with 31 channels for photoacoustic imaging by Hongmin Ahn, Min Sung, Kyounghun Been, Wonkyu Moon

    “…Photoacoustic imaging (PAI) is a non-invasive medical imaging technique that has been studied by many research groups. It surpasses the penetration-depth…”
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    Conference Proceeding
  19. 19

    How implicit mindset influences consumers' perception of company engagement with product complaints online by Lee, Sang Yeal, Lee, Ji Young, Ahn, Hongmin, Moon, Jang Ho

    Published in Social behavior and personality (01-10-2019)
    “…Consumer complaints posted on social media can quickly escalate a problem to become a crisis for a company. Although many companies engage with consumer…”
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    Journal Article
  20. 20

    Cultural values in financial services advertising: a cross-cultural study of magazine ads in the U.S. and Korea by Song, Young-A, Ahn, Hongmin, Sung, Yongjun

    Published in The Journal of services marketing (19-08-2014)
    “…Purpose This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how…”
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    Journal Article