Search Results - "Ahmed, Zafar U."

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  1. 1

    Integration of knowledge and enhancing competitiveness: A case of acquisition of Zain by Bharti Airtel by Dhir, Sanjay, Ongsakul, Viput, Ahmed, Zafar U., Rajan, Rishabh

    Published in Journal of business research (01-10-2020)
    “…Merger and acquisition is a popular governance structure that strategically combines the resources of one firm with those of another. This paper examines the…”
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    Journal Article
  2. 2

    Does country of origin matter for low-involvement products? by Ahmed, Zafar U., Johnson, James P., Yang, Xia, Kheng Fatt, Chen, Sack Teng, Han, Chee Boon, Lim

    Published in International marketing review (01-01-2004)
    “…This empirical study focusses on consumers' attitude to low-involvement products, bread and coffee, in a newly-industrialized nation. Using data from 236…”
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    Journal Article
  3. 3

    Malaysian shopping mall behavior: an exploratory study by Ahmed, Zafar U, Ghingold, Morry, Dahari, Zainurin

    “…Purpose - The ascendancy of the shopping mall as a significant shopping, social interaction and or entertainment destination has had a major impact on retail…”
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  4. 4

    Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions by Al-Kwifi, Osama Sam, Frankwick, Gary L., Ahmed, Zafar U.

    Published in Journal of business research (01-10-2020)
    “…Having expanded their global operations, many African firms have begun to appear on the radar screens of multinational players. The distinctive nature of the…”
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  5. 5

    Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity by Bhuian, Shahid Nakib, Sharma, Sujeet Kumar, Butt, Irfan, Ahmed, Zafar U

    Published in The Journal of consumer marketing (14-05-2018)
    “…Purpose The purpose of this study is to examine the predictabilities of five intra-personal factors to predict pro-environmental consumer behavior (PECB) and…”
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  6. 6

    Unleashing corporate potential: the interplay of intellectual capital, knowledge management, and environmental compliance in enhancing innovation and performance by Truong, Binh Thi Thanh, Nguyen, Phuong Van, Vrontis, Demetris, Ahmed, Zafar U.

    Published in Journal of knowledge management (29-04-2024)
    “…Purpose This paper aims to explore how the three components of intellectual capital (IC) (human, structural and relational) are related to corporate innovation…”
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  7. 7

    The role of government policy, social infrastructure and Fengshui in intending to buy tourism real estate by Ma, Khan Van, Nguyen, Phuong V, Ahmed, Zafar U

    Published in PloS one (27-07-2023)
    “…People typically purchase residential properties for two reasons: to live in or invest. However, both purposes necessitate careful consideration before…”
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  8. 8

    Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research by Parameswar, Nakul, Dhir, Sanjay, Khoa, Tran Tien, Galati, Antonino, Ahmed, Zafar U.

    Published in International marketing review (25-10-2022)
    “…PurposeWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on…”
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  9. 9

    Country-of-origin and brand effects on consumers' evaluations of cruise lines by Ahmed, Zafar U., Johnson, James P., Pei Ling, Chew, Wai Fang, Tan, Kah Hui, Ang

    Published in International marketing review (01-01-2002)
    “…This study examines country of origin (CO) and brand effects on consumers' quality perceptions, attitudes, and purchase intentions with respect to a…”
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  10. 10

    Multinationals from emerging economies: Strategies, challenges, and the way forward by Rasheed, Abdul A., Ahmed, Zafar U.

    Published in Thunderbird international business review (01-09-2023)
    “…Multinationals from emerging economies are relatively new players in the global economy. This Special Issue includes five articles that cover several important…”
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  11. 11

    CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth by Christofi, Michael, Thrassou, Alkis, Chebbi, Hela, Ahmed, Zafar U., Grandhi, Balakrishna, Iaia, Lea

    Published in Business process management journal (07-09-2020)
    “…PurposeA substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth…”
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  12. 12

    Determinants of female entrepreneurship success across Saudi Arabia by Al-Kwifi, Osama Sam, Tien Khoa, Tran, Ongsakul, Viput, Ahmed, Zafar U.

    Published in Journal of transnational management (02-01-2020)
    “…The purpose of this paper is to examine the factors that affect the decision of university female students to start a business in the Kingdom of Saudi Arabia…”
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  13. 13

    Turkish Airlines: A New Era After the Pandemic by Genc, Omer F., Capar, Nejat, Ahmed, Zafar U.

    Published in Emerging economies cases journal (Online) (01-12-2024)
    “…Turkish Airlines has been one of the fastest-growing airlines in the past two decades. An aggressive growth strategy combined with a favourable environment…”
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  14. 14

    Enhancing servitization by international consumer integration: the influence of open innovation and co-creation by Abu Farha, Allam K., Al-Kwifi, Osama Sam, Sakka, Georgia, Nguyen, Phuong V., Ahmed, Zafar U.

    Published in International marketing review (04-12-2023)
    “…PurposeResearch demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due…”
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  15. 15

    The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries by Al-Kwifi, Osama S., Abu Farha, Allam K., Obeidat, Shatha, Yildiz, Hélène, Ahmed, Zafar U.

    Published in Industrial marketing management (01-11-2023)
    “…Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world…”
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  16. 16

    Critical success factors determining performance of cross‐border acquisition: Evidence from the African telecom market by Dhir, Sanjay, Rajan, Rishabh, Ongsakul, Viput, Owusu, Richard Afriyie, Ahmed, Zafar U.

    Published in Thunderbird international business review (01-01-2021)
    “…This study investigates the factors affecting Bharti Airtel's cross‐border postacquisition performance in an African market. This study describes the…”
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  17. 17

    Building a comprehensive model to investigate factors behind switching intention of high-technology products by Msaed, Cristelle, Al-Kwifi, Sam O, Ahmed, Zafar U

    Published in The journal of product & brand management (01-01-2017)
    “…Purpose The purpose of this study is to determine the factors that underpin consumer switching intention in the smartphone industry. Most of the literature on…”
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  18. 18

    Changing tourists’ preferences in the hotel industry amid COVID-19 pandemic by Ongsakul, Viput, Kajla, Tanveer, Raj, Sahil, Khoa, Tran Tien, Ahmed, Zafar U

    “…Purpose The paper aims to find the preferences of different tourist type. Since, COVID-19 pandemic has brought the international hospitality industry to a…”
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  19. 19

    Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology by Al-Kwifi, Osama Sam, Abu Farha, Allam, Ahmed, Zafar U.

    Published in International journal of emerging markets (14-10-2019)
    “…PurposeSince Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a…”
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  20. 20

    Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs by Mai, Binh Tan, Nguyen, Phuong V., Ton, Uyen Nu Hoang, Ahmed, Zafar U.

    “…Purpose COVID-19 has made businesses increasingly dependent on technology to be competitive and efficient. Small and medium enterprises (SME) digitalisation…”
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