Search Results - "Ahmed, Zafar U."
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Integration of knowledge and enhancing competitiveness: A case of acquisition of Zain by Bharti Airtel
Published in Journal of business research (01-10-2020)“…Merger and acquisition is a popular governance structure that strategically combines the resources of one firm with those of another. This paper examines the…”
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Does country of origin matter for low-involvement products?
Published in International marketing review (01-01-2004)“…This empirical study focusses on consumers' attitude to low-involvement products, bread and coffee, in a newly-industrialized nation. Using data from 236…”
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Malaysian shopping mall behavior: an exploratory study
Published in Asia Pacific journal of marketing and logistics (09-10-2007)“…Purpose - The ascendancy of the shopping mall as a significant shopping, social interaction and or entertainment destination has had a major impact on retail…”
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Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions
Published in Journal of business research (01-10-2020)“…Having expanded their global operations, many African firms have begun to appear on the radar screens of multinational players. The distinctive nature of the…”
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Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity
Published in The Journal of consumer marketing (14-05-2018)“…Purpose The purpose of this study is to examine the predictabilities of five intra-personal factors to predict pro-environmental consumer behavior (PECB) and…”
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Unleashing corporate potential: the interplay of intellectual capital, knowledge management, and environmental compliance in enhancing innovation and performance
Published in Journal of knowledge management (29-04-2024)“…Purpose This paper aims to explore how the three components of intellectual capital (IC) (human, structural and relational) are related to corporate innovation…”
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The role of government policy, social infrastructure and Fengshui in intending to buy tourism real estate
Published in PloS one (27-07-2023)“…People typically purchase residential properties for two reasons: to live in or invest. However, both purposes necessitate careful consideration before…”
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Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
Published in International marketing review (25-10-2022)“…PurposeWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on…”
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Country-of-origin and brand effects on consumers' evaluations of cruise lines
Published in International marketing review (01-01-2002)“…This study examines country of origin (CO) and brand effects on consumers' quality perceptions, attitudes, and purchase intentions with respect to a…”
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Multinationals from emerging economies: Strategies, challenges, and the way forward
Published in Thunderbird international business review (01-09-2023)“…Multinationals from emerging economies are relatively new players in the global economy. This Special Issue includes five articles that cover several important…”
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CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth
Published in Business process management journal (07-09-2020)“…PurposeA substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth…”
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Determinants of female entrepreneurship success across Saudi Arabia
Published in Journal of transnational management (02-01-2020)“…The purpose of this paper is to examine the factors that affect the decision of university female students to start a business in the Kingdom of Saudi Arabia…”
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13
Turkish Airlines: A New Era After the Pandemic
Published in Emerging economies cases journal (Online) (01-12-2024)“…Turkish Airlines has been one of the fastest-growing airlines in the past two decades. An aggressive growth strategy combined with a favourable environment…”
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Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
Published in International marketing review (04-12-2023)“…PurposeResearch demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due…”
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The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
Published in Industrial marketing management (01-11-2023)“…Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world…”
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Critical success factors determining performance of cross‐border acquisition: Evidence from the African telecom market
Published in Thunderbird international business review (01-01-2021)“…This study investigates the factors affecting Bharti Airtel's cross‐border postacquisition performance in an African market. This study describes the…”
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Building a comprehensive model to investigate factors behind switching intention of high-technology products
Published in The journal of product & brand management (01-01-2017)“…Purpose The purpose of this study is to determine the factors that underpin consumer switching intention in the smartphone industry. Most of the literature on…”
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Changing tourists’ preferences in the hotel industry amid COVID-19 pandemic
Published in Journal of hospitality and tourism technology (21-04-2022)“…Purpose The paper aims to find the preferences of different tourist type. Since, COVID-19 pandemic has brought the international hospitality industry to a…”
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Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
Published in International journal of emerging markets (14-10-2019)“…PurposeSince Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a…”
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Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs
Published in International journal of organizational analysis (2005) (18-01-2024)“…Purpose COVID-19 has made businesses increasingly dependent on technology to be competitive and efficient. Small and medium enterprises (SME) digitalisation…”
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