Search Results - "Afiff, Adi Zakaria"

Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination by Fajriyati, Ilisa, Afiff, Adi Zakaria, Gayatri, Gita, Hati, Sri Rahayu Hijrah

“…In the context of Muslim-friendly tourism, marketers have to pay attention to the needs of their main target, Muslim tourists. This study aimed to examine the…”
Get full text

The role of norms in predicting waste sorting behavior by Setiawan, Budi, Afiff, Adi Zakaria, Heruwasto, Ignatius

“…Purpose This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior…”
Get full text

Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context by Setiawan, Budi, Afiff, Adi Zakaria, Heruwasto, Ignatius

“…Background: The theory of planned behavior (TPB) is one of the famous theories used to predict a person’s intentions in various contexts, using the subjective…”
Get full text

Linking agile leadership and business sustainability through the mediation of political and social capabilities by Siregar, Alvin Ayodhia, Afiff, Adi Zakaria, Halim, Rizal Edy

“…Organizations are known to have interactions with both market and nonmarket environments. In the nonmarket environment setting, organizations deploy a strategy…”
Get full text

Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities by Kusuma, Agung Artha, Afiff, Adi Zakaria, Gayatri, Gita, Hati, Sri Rahayu Hijrah

“…Abstract In the age of virtual cocreation of value by consumers, the role of the content modality in the development of social capital has been largely…”
Get full text

Consumers’ sustainable investing: A systematic literature review and research agenda by Aulia, Muhammad, Afiff, Adi Zakaria, Hati, Sri Rahayu Hijrah, Gayatri, Gita

“…This systematic literature review addresses a critical gap in the existing literature by providing one of the first comprehensive syntheses of retail…”
Get full text

A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia by Abdillah, Fatimah, Afiff, Adi Zakaria, Hijrah Hati, Sri Rahayu, Furinto, Asnan

“…The study investigates the impact of the narrative engagement mechanism on destination image and tourist behaviour during the Covid-19 crisis. This study used…”
Get full text

Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction by Fajriyati, Ilisa, Afiff, Adi Zakaria, Gayatri, Gita, Hati, Sri Rahayu Hijrah

“…To provide Muslim-friendly tourism and attract Muslim tourists, destination marketers must not only consider the generic attributes commonly available at the…”
Get full text

The effect of attributions and failure severity on consumer complain behaviors in sharing economy by Sofia, Regina Deka, Afiff, Adi Zakaria, Aruan, Daniel Tumpal Hamonangan

“…Sharing economy has become a prominent business model that has been discussed in many previous studies, yet its consumer complaint behavior has not been…”
Get full text

National stereotype effects on high versus low-contact service expectations: branding Indonesia by Chattalas, Michael, Priyanti, Irawati T., Afiff, Adi Zakaria

“…This paper is, to the best of our knowledge, the first to explore the impact of national stereotype contents (perceived warmth and perceived competence)…”
Get full text

Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within Instagram's brand community by Artha Kusuma, Agung, Afiff, Adi Zakaria, Gayatri, Gita, Hijrah Hati, Sri Rahayu

“…Purpose: This study aimed to analyze the role of social capital in enhancing the engagement of community members, specifically transitioning them from…”
Get full text

Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products by Juniarti, Rosa Prafitri, Afiff, Adi Zakaria

“…Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address…”
Get full text

ORGANIZATIONAL CULTURE, ABSORPTIVE CAPACITY, INNOVATION PERFORMANCE AND COMPETITIVE ADVANTAGE: AN INTEGRATED ASSESSMENT IN INDONESIAN BANKING INDUSTRY by Ahmad Adriansyah, Adi Zakaria Afiff

“…The positive impact of absorptive capacity (ACAP) on innovation and the positive impact of innovation on competitive advantage have been proven in different…”
Get full text

Managing university landscape and infrastructure towards green and sustainable campus by Anis, Muhammad, Afiff, Adi Zakaria, Kiswanto, Gandjar, Suwartha, Nyoman, Sari, Riri Fitri

“…Landscape and infrastructure are two main basic aspects which play a significant role for any universities in achieving environmental, social-behavioural, or…”
Get full text

How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes by Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro

“…<span style="font-family: "Times New Roman","serif";" lang="EN-US">The starting point of this study is the phenomenon termed misleading brand placement, a…”
Get full text

Revisiting the Miles and Snow Typology: Strategic Path Mediates Business Strategy and Resource Configuration for Innovation by Yasmina Zubaedah, Avanti Fontana, Adi Zakaria Afiff

“…This article provides the results of an exploratory study that investigated the effect of Capabil- ity Lifecycle Path on attaining effective adaptation through…”
Get full text

INFLUENCE OF BRAND EQUITY AND MOVIELIKING IN OVERRIDING IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDE by Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro

“…The starting point of this study is the phenomenon termed misleading brand placement, a con- dition found where the brand placement in a movie depict the brand…”
Get full text

Analisis Keterkaitan Profil Dan Kinerja Peritel Di Pasar Tradisional by Afiff, Adi Zakaria, Halim, Rizal Edy

“…The growing retail industry in Indonesia has two consequences; increase regional income which debatable issue, on the other side potentially decrease the…”
Get full text

Boundary spanning activities and resource orchestration as microfoundations of dynamic capability: a systematic literature review by Ariwibowo, Aziz Fajar, Afiff, Adi Zakaria, Rachmawati, Riani, Kusumastuti, Ratih Dyah

“…Purpose The interest of scholars to study microfoundations of dynamic capability has increased. Literatures associated with them are rapidly and diversely…”
Get full text

PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY by Setiawan, Budi, Afiff, Adi Zakaria, Heruwasto, Ignatius

Get full text