أثر الاستراتيجية المدافعة في الأداء المنظمي : دراسة ميدانية في البنوك اليمنية
The study aimed to identify the impact of the defensive strategy on the level of organizational performance, according to the balanced scorecard model covering all of its dimensions of finance, clients, operations and learning and growth at Yemeni banks. The study adopted the descriptive analytical...
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| Published in: | Mağallaẗ al-dirāsāt al-iğtimāʻiyyaẗ (Online) Vol. 28; no. 1; pp. 97 - 124 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | Arabic English |
| Published: |
عدن، اليمن
جامعة العلوم و التكنولوجيا
2022
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| Online Access: | Get full text |
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| Summary: | The study aimed to identify the impact of the defensive strategy on the level
of organizational performance, according to the balanced scorecard model
covering all of its dimensions of finance, clients, operations and learning
and growth at Yemeni banks. The study adopted the descriptive analytical
method, and used a questionnaire for data collection. The study population
was (1525) employees in supervisory positions at Yemeni banks and the study
sample consisted of (322) employees, representing the study population. In
light of this, data were collected and analyzed, and all hypotheses were
tested using SPSS. The study results revealed that the defensive strategy has
a positive impact on the level of organizational performance achieved at
Yemeni banks. The study recommends paying attention to the strategies
used in the organization as a basic and important element in all stages of
the administrative process, within the available facilities, because this will
contribute to improving the organizational performance of the Yemeni banks
under study. |
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| ISSN: | 2312-525X 2312-5268 |
| DOI: | 10.20428/JSS.28.1.4 |