Hyperlink network analysis of a multi destination region: the case of Halland, South Sweden

Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge an...

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Bibliographic Details
Published in:	Information technology & tourism Vol. 20; no. 1-4; pp. 181 - 188
Main Authors:	Éber, Fanni Zoé, Baggio, Rodolfo, Fuchs, Matthias
Format:	Journal Article
Language:	English
Published:	Berlin/Heidelberg Springer Berlin Heidelberg 01-12-2018 Springer Nature B.V
Subjects:	Business and Management Hyperlink network analysis IT in Business multi destination region Research Note South Sweden Tourism tourism websites Sweden Hyperlink network analysis Tourism websites Multi destination region South Sweden
Online Access:	Get full text
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Summary:	Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge and the comprehension of the structural characterization of the tourism network, deriving indications for policy makers and local stakeholders in order to improve the effectiveness and efficiency of the regional tourism system. Tourism stakeholders’ websites were explored using hyperlink network analysis (Baggio in Phys A 379(2):727–734, 2007 ; Raisi et al. in J Travel Res https://doi.org/10.1177/0047287517708256 , 2017 ). Findings highlight the need for strengthened industry ties and contribute to the industry-wide discussion on exploring network topology as a key source of knowledge for destination management and development, respectively.
ISSN:	1098-3058 1943-4294 1943-4294
DOI:	10.1007/s40558-018-0108-9